Digital Marketing Specialist

Digital Marketing Specialist

Are you a creative and data-driven digital marketer with a passion for crafting impactful online initiatives and campaigns, particularly over email?

We're looking for a Digital Marketing Specialist to join our client and help them drive the brand's digital presence to new heights.

Our client is a one of its kind, not-for-profit, who is very highly regarded within its particular profession! This is your opportunity to join an organisation where you can enjoy longevity in your career and thrive in a supportive culture that truly invests in staff development and talent retention.

Key details:

1. Full time, permanent contract
2. Hybrid working pattern - home-based combined with at least 4 times a month in beautiful HQ offices in Buckinghamshire
3. Salary: £34,000 - £37,000

The role

As a Digital Marketing Specialist focusing on email marketing, you will be responsible for the creation and management of targeted email campaigns aimed at engaging both members and non-members of the organisation. Your work will involve crafting tailored communications to boost membership acquisition, retention, and product adoption, as well as promoting our client's events, discounts, and new offerings. By designing and optimising email templates, automating life-cycle campaigns, and working closely with stakeholders across the organisation, you'll play a pivotal role in increasing membership value and enhancing the user experience.

In addition to campaign delivery, you'll serve as the primary expert and point of contact for our client's bulk email system. This includes collaborating with suppliers for system improvements, ensuring campaigns adhere to brand guidelines, and providing guidance to colleagues on best practices. You'll also monitor campaign performance through data analysis tools, report on key metrics, and work with the marketing team to refine segmentation and targeting strategies. Through continuous optimisation and innovation, your goal will be to maximise the effectiveness of email communications and maintain a high standard of quality across all digital touchpoints.

The ideal candidate

This Digital Marketing Specialist role will suit you perfectly if you have:

1. Experience of working in a marketing department, preferably in a commercial environment (min 2-3 years)
2. Experience of executing integrated marketing campaigns with a particular focus on digital marketing
3. Analytical experience
4. Budget management experience
5. In-depth experience and a thorough up-to-date knowledge of marketing campaign management, systems and reporting.
6. Knowledge of statistical information and how to present it.

Interested?

For a confidential conversation with FJWilson Talent, please contact Maria McNiven on or email us at.

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We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for the role advertised.