Digital Marketing Officer Maternity Cover

Digital Marketing Officer Maternity Cover

About Us

Digital Marketing Officer requirement has arisen for Richmond and Wandsworth Council within the Enterprise and Business Growth Team. The primary purpose is to lead on the successful digital marketing and promotion of advice services, workshops, programmes, events and initiatives which support business start-up, development, growth and networking in the borough. Facilitating and delivery of effective and impactful business communications and activities through a range of online channels. The Digital Marketing officer will report to the Enterprise and Business Communications Manager. The post is based within the Economic Development Office. This is a fixed term post until November 2025.

The Digital Marketing Officer will be required to develop and lead on mainly digital, but also some traditional marketing strategies to businesses and entrepreneurs in the borough to promote services and initiatives developed by the Enterprise and Business Growth team. Working with stakeholders and partners, with a view to maximising attendance and engagement.

About the role

The post holder will:

• Create engaging content for social media posts and online campaigns.
• Be responsible for developing and implementing an annual social media strategy/content calendar, running digital campaigns and the day-to-day management of the team’s social media accounts.
• Support the Enterprise and Business Growth Team to deliver business communications and marketing activities.
• Manage and optimise the team’s online presence, including website, email marketing campaigns, and social media channels to increase reach and engagement.
• Support the successful online marketing and delivery of events and initiatives.
• Work with external and internal stakeholders including Council colleagues, the corporate communications teams, and external partners to maintain awareness of activities, inform joint communications activities/initiatives and respond proactively to emerging issues.
• Be an ambitious self-starter, ready to take on the challenge of joining a successful and busy Enterprise and Business Growth Team.

Essential Qualifications, Skills and Experience

• Experience as Marketing/Digital media Manager/officer or similar role.
• Experience using web-based marketing/content management/newsletter tools.
• Experience in development and distribution of creative marketing collateral in electronic and traditional formats.
• Excellent verbal and written communications, the ability to adapt to audiences and circumstances as well as a keen eye for details.
• Extensive experience in digital marketing skills including the use of a range of social media channels to aid business communications and reach audiences.
• An eye for design and the ability to design in-house artwork using programs such as Canva and/or Photoshop.
• Experience in creating and editing video content, using digital tools and platforms such as Meta Business Manager, Eventbrite, Hootsuite, WordPress, and Google Analytics.
• The ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
• Good understanding of data privacy and General Data Protection Regulation (GDPR).

Closing Date: 2nd February 2025

Shortlisting Date: 4th February 2025

Interview Date: TBC

Test/Presentation: Same day as interview.

We may close this vacancy early once a sufficient number of applications has been received. Please submit your application as soon as possible to avoid disappointment.

Secondment Policy - All internal applicants for this secondment must seek permission from their current line manager before applying. Failure to do so may result in the secondment not being authorised.

Richmond & Wandsworth Better Service Partnership are committed to making our recruitment practices as inclusive as possible for everyone. We are committed to promoting equality and diversity and developing a culture that values differences, recognising that employees from a variety of backgrounds bring important and positive contributions to the Councils and can improve the way we deliver services.

We are proud to be a Disability Confident employer. If you require any reasonable adjustments throughout the recruitment and selection process, please let us know.

We are also committed to safeguarding and promoting the welfare of children and young people/vulnerable adults and expect all staff and volunteers to share this commitment. Some posts may be exempted under the Rehabilitation of Offenders Act 1974 and as such appointment to these posts will be conditional upon the receipt of a satisfactory response to a check of police records via Disclosure and Barring Service (DBS).

We offer a wide range of benefits designed to attract, develop, and reward our employees such as 40 days annual leave (including Bank Holidays), flexible working and a generous pension plan.