Digital Marketing Manager (Life Sciences)

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Digital Marketing Manager (Life Sciences) - Maternity Cover

£50,000 - £55,000 plus benefits

Reports to: Head of Growth Marketing (Cancer Tools)

Directorate: Research & Innovation

Contract: 12 month fixed-term contract/Secondment Opportunity

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: Sunday 24 November 2024 at 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: Screening call followed by competency based interview

At Cancer Research UK, we exist to beat cancer.

Cancer Research UK are looking for a Digital Marketing Manager, with experience within the life sciences industry to join their CancerTools team. This is a great opportunity for someone with solid digital marketing experience (specifically SEO, PPC and email marketing) as well as a background/good understanding of the life sciences, to work with an organisation where you can see the impact of your work for cancer research discovery and patient benefit.

The Digital Marketing Manager will lead a comprehensive digital marketing strategy, for the entire marketing lifecycle to researcher audiences, driving brand awareness through to lead generation. You'll work in collaboration with Product Managers and the wider team, planning and managing digital tactics for improving brand awareness to distinct academic and industry verticals, significantly increasing MQLs for existing product portfolios and planning for new product launches.

What will I be doing?

• Responsible for developing and managing multichannel (inbound and outbound) campaigns in collaboration with Product Managers and team, linked to end-user engagement journeys.
• Manage targeted digital campaigns, implement SEO, web improvements, email marketing campaigns, monitor PPC analytics and UX/UI performance against target KPIs, while measuring ROI. Instigate data-driven improvements.
• Establish success metrics/goals and measure/analyze performance of digital channels, develop messaging, execute launch deliverables, manage process & timelines.
• Brief, monitor and manage agency partners including CRM tools, ensuring they are driving value and delivering best in class campaigns and content.
• Ensure a pipeline of relevant content is being created, including digital/print collateral (leaflets/brochures etc.), case studies, blogs/articles, webinars, videos, infographics etc.
• Efficient usage and management of brand websites.
• Manage and maintain brand integrity across all marketing initiatives and collateral.
• Direct line management of 1 team member - Marketing and Communications Specialist, and supervisory role for social media specialist.

What are you looking for?

• Significant experience managing digital channels as part of a wider marketing strategy and operations.
• Proven experience in delivering campaigns across the full marketing channel mix in a relevant life sciences industry with strong digital marketing acumen.
• Masters or PhD in a life science field preferred. Alternatively, life sciences graduate with direct experience of working in a similar role in the life sciences industry.
• A confident and effective communicator, including in difficult situations.
• A proactive and organized individual, used to prioritizing and multitasking, able to plan in advance and execute campaigns efficiently.
• Experience in communication of specialist scientific messaging for research scientists.
• Experience working to defined KPIs and revenue targets.
• Experience of line management/matrix management/coaching or mentoring.
• Relevant experience of managing third party advertisers, agencies and suppliers to drive maximum value from relationships.
• Experience of marketing automation (Hubspot preferred), GA4 analytics, HTML and WordPress sites.

Please note that there may be occasional need to work outside of normal working hours to attend events or conferences (circa one every two months).

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

How do I apply?

We operate an anonymized shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.