Digital Marketing Manager

NFP People; Warwick; On-site; GBP 46,000; Full time

Job description

Digital Marketing Manager

We are seeking a talented, experienced and proactive Digital Marketing Manager to join the charity at this critical and exciting stage of growth and development.

This is a fantastic opportunity to work in a small but hard-working marketing team at the national charity caring for the NHS, and to lead on the development and delivery of the digital marketing strategy.

This is a remote role offering flexible working.

Position: Digital Marketing Manager

Location: Remote (monthly meetings in London and occasional travel to the Midlands)

Salary: £45,250

Hours: Full Time (35 hours per week)– with excellent flexible working culture

Contract: 12 month fixed term contract

Closing Date: Monday 21st April 2025

The Role

The organisation is uniting for better healthcare, for everyone. Working with over 230 NHS member charities across the UK, they break down barriers to access, ease pressure on the NHS, and improve healthcare experiences for patients and staff. This is a very exciting time to join the organisation as it takes forward its strategy following the successful Covid-19 urgent appeal.

As the mission evolves, digital channels and digital marketing practices need to evolve with it, and this role is all about ensuring that digital opportunities are maximised and that learnings are shared and applied across the entire organisation – helping to achieve brand and fundraising objectives.

Key responsibilities include:

1. Delivery of the digital marketing strategy – developing key tactics and monitoring KPIs
2. Website, Google Analytics, Google Grants and paid social management.
3. Championing digital knowledge and expertise
4. Agency management
5. Collaborative working

About You

You will have experience of:

1. Delivering digital marketing campaigns and activities in a communications, marketing or fundraising environment
2. Managing digital channels, including websites, analytics platforms, and social media accounts.
3. Working with key digital marketing tools including GA4, Google Console, Google Grants, Umbraco, Meta Business manager and others where relevant.
4. Implementing SEO across digital channels.
5. Monitoring and evaluating digital activity, with good analytical skills and ability to apply insights into practice.
6. Managing digital audiences and using digital data to understand audiences.
7. Managing external agencies and getting the most out of them.
8. Working in a team and cross-functionally to support the delivery of team objectives.

Benefits Include:

1. 10% Employers Pension Contribution
2. 28 days annual leave plus Bank Holidays as a minimum
3. Flexible Working
4. 2 hours per week Wellbeing time out for full time staff
5. Apprenticeships, training and development opportunities
6. Health Cash Plan
7. Company Rewards
8. Plus many more great staff benefits!

Please upload your CV and a covering letter outlining which vacancy you are interested in, your interest in the role, how you meet the criteria of the role. The covering letter should be no more than 2 sides of A4.

Equality and Diversity

The charity is committed to inclusivity and representing the diversity of the communities it serves. We welcome and encourage applications from all backgrounds and all sections of the community. Applicants will be treated fairly throughout the recruitment process, and the team will ensure there is no unfair discrimination on the basis of race, ethnic origin, disability, gender, religion or belief, age, sexual orientation or any other relevant characteristic.