Digital Marketing Manager

Austin Fraser; London; On-site; GBP 100,000 - 125,000

Job description

Job Title: Digital Marketing Manager

Location: London

Salary: Competitive

Job type: Full time, Permanent

Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies.

We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character.

Purpose of the Role:

Drive brand visibility, traffic and engagement online, ensure our brands show up consistently in line with brand guidelines.

Responsibilities:

1. Digital Strategy Development and Campaign plan: Develop and implement digital marketing strategy and campaign plan to drive brand visibility and click through aligned to the brand and business strategy.
2. Content Creation & Management: Provide best practice briefs and coordinate the development of digital content and brand assets and manage content calendars across digital platforms.
3. Social Media Management: Oversee and manage the company's social media presence via 3rd party provider. Monitor conversations and trends within the pet food industry.
4. Email Marketing: Design, execute, and analyze email marketing campaigns to nurture leads and engage existing customers. Organise and manage distribution lists.
5. SEO, SEM & Content Optimization: Partner with ecomm team to enhance organic search visibility, ensuring website content is optimized for relevant keywords and phrases relevant to pet care and nutrition.
6. Performance review: Analyze performance metrics for digital campaigns and adjust strategies based on data insights.
7. Cross-Functional Collaboration: Collaborate closely with Ecomm team providing marketing assets and strategic insights to enhance product listings and campaigns.
8. Consumer insight: extract and share actionable consumer insights relating to the category and our brands from DTC and other ecomm data sources (in partnership with Head of Category and Ecomm team) Note: execution of campaigns with customers and management of websites is owned by the ecomm team.

Accountabilities / KPS:

1. Campaign performance: likes, shares, comments, open and click through rates (email)
2. Content performance: website traffic, new subscribers gained through content initiatives
3. Brand awareness and reach: followers, brand mentions
4. Actionable insights from market research and data analysis

About you:

Capabilities:

1. Strategic approach
2. Proven digital experience and fluency across digital channels
3. Analytical ability, focus on ROI and performance tracking
4. Ability to generate actionable insight from data
5. Managing and briefing agencies
6. Ability to plan holistic across multiple brands and channels

Behaviours:

1. Creative approach
2. Outward looking
3. Collaborative
4. Results orientated
5. Customer centric
6. Passion for pets and the industry

Candidates with the relevant experience or job titles of; Marketing Manager, Senior Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Marketing Strategy Manager, Marketing Specialist, Marketing Campaign Manager may also be considered for this role.