Digital Marketing Manager

We are the marketing localization people. Our vision is to blend the best of marketing and localization to drive customer success. We help our clients achieve the right balance of people, process, and systems needed to deliver lasting international growth and ROI.

THE ROLE

We are seeking an experienced and strategic Digital Marketing Manager to join our global team at Wordbank, based out of our London office.

This role requires 4+ years of experience working in a digital agency or in-house, with a solid foundation in SEO and technical, hands-on experience of paid media platforms such as Google Ads, Meta, and LinkedIn, as well as an understanding of organic social media principles (posting, scheduling, concepting).

The Digital Marketing Manager will be responsible for supporting a variety of global digital marketing campaigns, working closely with in-market teams to deliver multilingual digital solutions, and providing strategic support for client pitches and sales initiatives.

The ideal candidate will have a broad channel skillset, client account management experience, a passion for global digital marketing, and preferably some experience working with entertainment brands or agencies servicing the entertainment industry.

KEY RESPONSIBILITIES & FOCAL POINTS

ACCOUNT STRATEGY & MANAGEMENT

1. Develop tailored digital strategies based on client objectives.
2. Lead consultative dialogue with clients to align their goals with Wordbank’s capabilities.
3. Conduct formal account reviews, identifying opportunities, strengths, risks, and threats.
4. Stay informed on industry trends and marketing objectives, continuously developing commercial expertise.
5. Pursue growth and development opportunities for personal and professional advancement.

PLANNING & EXECUTION

1. Apply Wordbank’s methodologies, tools, and international best practices to deliver efficient, profitable digital campaigns that meet both client and internal objectives.
2. Develop international campaign strategies, research marketing channels, analyze competitors, and test local insights for client success.
3. Continuously analyze, optimize, and report against KPIs on relevant platforms.
4. Create client-facing reports and presentations with actionable insights, aligned with Wordbank’s brand standards.
5. Oversee project planning and resource management across accounts.
6. Foster cross-program team collaboration, training, and innovation.

GROWTH

1. Identify upsell and cross-sell opportunities, driving collaboration and self-management at the account level.
2. Assist Digital & Growth teams with research and pitch presentations for new business.
3. Contribute to refining commercial models to optimize profitability and revenue.
4. Support the development of new services that align with company and client objectives.

EXPERIENCE & SKILLS

1. 4+ years of experience in a Digital Agency or in-house Digital team with a focus on SEO and Paid Media.
2. Proven experience in developing and delivering SEO strategies, including some International SEO expertise.
3. Proven technical expertise in managing and optimizing global Paid Media campaigns (Google Ads, Meta, LinkedIn), including hands-on experience with campaign setup, execution, and performance analysis.
4. Experience in managing global organic social media campaigns, including ideation, scheduling, posting, and reporting.
5. Strong presentation and analytical skills.
6. Demonstrated ability to provide high-quality customer service and client care.
7. Excellent coordination and collaboration skills with internal teams and freelancers.
8. Proficiency in MS Office, G-Suite, media, workflow management, and reporting tools.
9. Experience with digital campaigns in streaming content/entertainment (e.g., Netflix, Crunchyroll, Starz, Paramount, Amazon Prime, Disney, etc.).
10. Awareness and interest in different languages and cultures.
11. Experience with digital tools and CMS platforms, such as SEMRush, ScreamingFrog, WordPress, HubSpot, etc.
12. Familiarity with AI tools (e.g., ChatGPT, Gemini, Jasper) and their use in marketing.

SALARY & BENEFITS

This role will be a 12-month retainer contract with the potential to transition after a year. Payments are made by monthly invoice.