Digital Marketing Manager

Digital Marketing Manager at LampShopOnline

Are you ready to look forward to Monday mornings? Join the growing marketing team at LampShopOnline!

LampShopOnline is the UK's best online destination for commercial lighting solutions, and we’re on the verge of launching an exciting new B2C brand. With years of experience delivering exceptional products and services to major organisations, we put our people first. Our headquarters are in Bramley, Leeds, but our team includes remote employees from across the globe.

We’re looking for a Digital Marketing Manager to drive impactful change in a dynamic, innovative environment. Your expertise will help shape the future of our digital strategy, offering you opportunities for growth, collaboration, and making a real difference within a company that values creativity and forward-thinking individuals.

About the Role and Team:

Are you a dynamic and innovative marketer with a passion for driving growth? Join us as a Digital Marketing Manager and lead the charge in enhancing our digital presence.

In this role, you will be instrumental in setting up and implementing our digital strategy. We’re seeking someone with a strong background in digital marketing, ready to harness the power of online channels to support our overall marketing efforts. Your work will encompass digital advertising, SEO, social media, affiliate marketing, and a solid understanding of both organic and paid best practices.

In addition to these responsibilities, a key part of your role will be to upskill our current marketing team, sharing your knowledge and expertise to enhance their capabilities and ensure our team is at the forefront of digital marketing trends.

You’ll work closely with our eCommerce Manager and report directly to the Head of eCommerce. Our team has grown from 2 to 15 members in the last 18 months, based in Bramley, Leeds, and across the globe. This collaboration is key to driving our objectives forward.

What You’ll Be Doing:

1. Develop and Implement Strategies: Craft and execute digital strategies to enhance our online presence and support overall business goals.
2. Digital Advertising: Offer strategic advice and support for campaigns, ensuring digital advertising aligns with our core messages.
3. Affiliate Marketing: Manage and grow our affiliate marketing programme, building partnerships that drive traffic and sales.
4. Social Media Management: Oversee and optimise our social media efforts to engage our audience and grow our brand.
5. Content Marketing: Develop and implement content marketing strategies to promote our products and brand.
6. Upskill the Marketing Team: Provide training and mentorship to enhance the skills and knowledge of our marketing team members.
7. Collaboration: Work closely with the eCommerce Manager to ensure cohesive and aligned marketing strategies.
8. Campaign Analysis: Analyse and report on campaign performance, ensuring continuous improvement and alignment with business goals.
9. Trend Analysis: Stay ahead of industry trends to adapt strategies for optimal performance.

We’d Love to Talk to You If:

1. Proven Experience: You have a strong track record in developing and executing digital marketing strategies, ideally in a similar industry or role.
2. Technical Proficiency: You’re skilled in SEO, SEM, PPC, affiliate marketing, social media advertising, and web analytics tools, including GA4.
3. Analytical Skills: You excel at analysing data, generating insights, and making data-driven decisions to optimise marketing efforts.
4. Creativity: You can create compelling and innovative marketing campaigns that engage and convert target audiences.
5. Project Management: You’re adept at handling multiple campaigns and projects simultaneously with excellent organisational skills.
6. Communication Skills: You can effectively convey ideas and collaborate with cross-functional teams, both in writing and verbally.
7. Adaptability: You keep up with industry trends, digital technologies, and best practices, and you’re quick to adapt to new tools and methodologies.
8. Detail-Oriented: You have a keen eye for detail and the ability to think big.
9. Quick Learner: You thrive on variety and are eager to develop your communication, collaboration, and presentation skills.
10. Positive Mindset: You approach challenges with a solution-focused attitude and are driven to make a difference in an exciting, rapidly growing company.

What We’ll Offer You:

At LampShopOnline, we push ourselves to go beyond the obvious, and we deeply care about our craft and customers. You’ll have ambitious projects to engage with and plenty of opportunities to learn and grow. You’ll be part of our safe, supportive, and friendly culture that looks after you, and you’ll join a team of genuinely great people.

Our benefits include:

1. Competitive salary with a monthly performance bonus
2. Annual profit share scheme
3. Bonus scheme tied to personal and team performance
4. 22 days of holiday plus statutory public holidays
5. Fast-track additional holiday entitlement in years 1, 2, and 3 for continued service
6. Flexible holiday purchase scheme, up to 10 additional days per year
7. Birthday off, paid!
8. Wellbeing days to promote personal good health, paid!
9. Flexible working hours and hybrid working options
10. Pension scheme with company contributions
11. BUPA cash plan
12. Free onsite parking
13. Bike to work scheme
14. Employee discount on all our products
15. Opportunities for professional development and career growth
16. Regular team-building activities and social events

This is a hybrid role, so we’re looking for candidates within commuting distance of our office in Bramley, Leeds. We value impact over activity and trust our employees to work autonomously, promoting ownership at all levels.

Next Steps:

We aim to respond to all applications within a reasonable timeframe, regardless of whether we’re progressing with your application.

Our process:

1. A brief 30-minute chat to get to know you and discuss the role.
2. A 1-hour interview focusing on your skills and experience.
3. A 1-hour technical interview to dive deeper into your expertise and problem-solving abilities.

We believe that diverse teams, made up of people with different backgrounds, skills, and points of view, help us build the best workplace possible and enable us to create genuinely innovative, broadly useful products.