Digital Marketing Manager

March; England; On-site; GBP 30,000 - 60,000; Full time

Job description

We are March, the UK's leading provider of critical engineering services. Our expertise as a multi-disciplinary engineering partner across infrastructure, process, and digital services has led to long-term partnerships with leading organisations in everything from food and drink and utilities to high-security industries such as defence, aerospace, and nuclear.

Your primary responsibilities will be to create and execute effective digital marketing campaigns to enhance brand presence, engage potential customers, and drive business growth.

The role will collaborate closely with various teams, internally and externally, and be a point of contact for our trusted specialist Web, PPC, and SEO partner.

Key Responsibilities:

1. Create and implement comprehensive digital marketing strategies, including paid and email campaigns against clear targets and in line with brand guidelines to drive customer acquisition and retention.
2. Manage SEO strategy with the company’s web agency.
3. Manage and update company website (organic and content).
4. Act as the in-house point of contact for our trusted specialist Website development, PPC, and SEO partner, collaborating to optimise our website and improve search engine rankings.
5. Own and implement company social media plan including content writing, audience and influencer attraction, and coordinating paid campaigns.
6. Collaborate with CRM administrator on lead management, analysing lead information and metrics for reporting and closing the loop with nurturing campaigns.
7. Report on target metrics and success. Provide insights and recommendations to drive data-informed decision making.
8. Support the MARCH Customer Satisfaction and Feedback process throughout the year.
9. Proactively encourage and respond to customer reviews and audience comments to maintain a positive reputation online.
10. Provide insight and expertise in the development of digital marketing for the annual marketing plan and budget, looking at what our competitors are doing, evaluating markets, and recommending marketing activities.
11. Drive innovation in digital marketing techniques by keeping up to speed with the latest trends and opportunities for our business.
12. Embody a positive culture reflecting our values: the work we do matters, we take pride in our craft, we work better together.

Skills and Experiences:

1. 5 years minimum working in the field of marketing, in particular campaign management for different digital marketing channels and platforms (SEO, Paid, Email, Social, CMS ideally WordPress).
2. Data analysis and reporting.
3. Closed Loop Lead management expertise. Proficient in the use of CRM platforms.
4. Understanding of marketing best practices and strategies.
5. Communication and collaboration skills with colleagues and contacts.

Specific Qualifications:

1. Marketing degree or professional association qualification ideally with specialism in Digital Marketing.
2. Any additional qualifications relevant to digital and/or social media marketing that would add value to the role, team, and company.

What we offer:

1. A competitive salary and benefits package appropriate to this position.
2. An employer who values the ongoing wellbeing of its employees.
3. Career development within a successful and growing business.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.