Digital Marketing Manager

We are looking for a Digital Marketing Manager, with extensive experience in HubSpot, to drive our marketing efforts, lead generation, and client engagement strategies. Following the successful integration of our practice management system with HubSpot, this role will be critical in leveraging data-driven marketing approaches to build a strong referral network, generate leads, and analyze market trends.

The successful candidate will be responsible for:

1. Developing and executing a data-driven marketing strategy, leveraging HubSpot to generate leads and enhance client engagement.
2. Managing and optimizing HubSpot as our primary marketing platform, ensuring seamless automation, lead nurturing, and CRM integration.
3. Building and implementing a referral marketing program, strengthening client relationships and maximizing new business opportunities.
4. Analyzing marketing trends, client behavior, and campaign performance to refine strategies and report insights to senior stakeholders.
5. Working closely with business development, fee earners, and senior management to align marketing efforts with firm-wide objectives.
6. Overseeing content marketing, email campaigns, SEO, PPC, and social media strategies to enhance brand awareness and lead conversion.
7. Managing and optimizing the firm’s website, digital assets, and online presence to improve engagement and search rankings.
8. Ensuring all marketing efforts are compliant with legal and regulatory requirements specific to the legal sector.

What we’re looking for:

1. Proven experience as a Digital Marketing Manager (or similar role) in a law firm or professional services environment.
2. Extensive HubSpot expertise, including lead generation, CRM, marketing automation, and data analytics.
3. Strong understanding of B2B marketing, referral marketing, and client relationship strategies.
4. Experience in SEO, PPC, email marketing, and social media strategy.
5. Ability to analyze data and translate insights into actionable marketing strategies.
6. Excellent communication, stakeholder management, and project management skills.
7. Knowledge of the legal sector, client journey, and regulatory considerations is highly desirable.

Working hours & location:

This is a hybrid role. The successful candidate can be based at any of our offices with occasional travel to Thrings’ offices in Bath, Bristol, Swindon, London, Ross-on-Wye, Lydney, and Romsey.

It’s a full-time position, 35 hours per week. We will consider applications from candidates looking for part-time positions.

About us:

Thrings is a Top 200 Law firm, with offices in Bristol, Bath, Swindon, Romsey and the Wye Valley.

By joining Thrings you are joining a supportive and well-respected firm. You can expect that you will be able to work between home and the office and we also offer a great working environment, with hot desking available for when you’re in the office and plenty of social/networking events to get involved with!

As a law firm, we support our clients by providing a variety of advice across several different industries. We are proud of the reputation we have built to date, both externally with our clients and referrers, as well as the inclusive culture and working environment we have across all our offices.

What we can offer:

In return for your hard work, you can expect a competitive salary and a variety of benefits that can be tailored around the requirements for you and your family including Private Medical Insurance, Dental Insurance, Health checks and much more.

If this sounds like an exciting opportunity and you have the experience to join our team, then we look forward to hearing from you!

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.