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Digital Marketing & Insights Executive
Morgan McKinley
Reading
Remote
GBP 35,000
Full time
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Job summary
Ein innovatives Unternehmen in der Premium-Gastgewerbebranche sucht einen Digital Marketing & Insights Executive, der das Marketingteam unterstützt. In dieser spannenden Rolle werden Sie die Analyse von Daten über verschiedene digitale Kanäle durchführen, um wertvolle Erkenntnisse zu gewinnen und die Leistung von Kampagnen zu verbessern. Sie werden mit Tools wie Google Analytics und Google Ads arbeiten, um datengetriebene Empfehlungen zu geben und die Marketingstrategien voranzutreiben. Wenn Sie eine Leidenschaft für digitales Marketing haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.
Qualifications
- 2+ Jahre Erfahrung im digitalen Marketing mit nachweislicher Erfolgsbilanz in Analytics.
- Erfahrung mit Google Ads und Web-Analytik ist ein Muss.
Responsibilities
- Analysieren von Markttrends und Kundenfeedback zur Verbesserung der Kampagnenleistung.
- Erstellen von Marketing-Scorecard-Berichten und Verfolgen wichtiger Kennzahlen.
Skills
Tools
Job description
DIGITAL MARKETING & INSIGHTS EXECUTIVE
UP TO £35,000
REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA
We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. It will include reviewing the analysis of data across paid media, website and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.
- Look at market trends and customer insight from paid digital media activity and provide actionable recommendations to improve campaign performance and engagement.
- Interpret data from various digital channels using tools like Google Analytics, Google Ads, social media insights and CRM systems.
- Drive data driven customer insights and be the voice of the customer by gathering member and prospect feedback from surveys.
- Develop regular monthly marketing scorecard reports and track key metrics.
- Provide data driven insights to help with development of marketing strategies and elevate success of marketing campaigns.
- Support with email marketing campaigns.
- Monitor and report on the performance of email marketing campaigns.
- Support web agency where required to optimise and update website changes, form creation and create landing pages.
The suitable candidate will have 2 years experience in a digital marketing role and proven track record in analytics and insights specifically with Google ads and web analytics. Previous experience in prospect generation would be preferable and working knowledge of HTML. Google ads and analytics insights is a must. Must be car driver with own transport.
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