Digital Marketing Executive – Paid Media

Digital Marketing Executive – Paid Media

About Make Agency: We’re a creatively driven, results-obsessed digital marketing agency that partners with brilliant brands to deliver work that matters. Our team is tight-knit, collaborative, and full of energy. We believe in nurturing talent, investing in growth, and building a culture where people feel proud of the work they do and supported in how they do it.

If you’re hungry to learn, love rolling up your sleeves, and want to grow in an agency where ideas and impact matter, this could be your next move.

About the Role: As a Digital Marketing Executive, you'll help plan, deliver, and optimise paid media campaigns across search, social, and display. Working closely with the wider team, you’ll be hands-on with creative uploads, budget pacing, daily performance checks, and reporting.

Key Responsibilities:

1. Support the planning and execution of paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok.
2. Conduct keyword and audience research to inform targeting strategies.
3. Write ad copy that’s clear, compelling, and conversion-focused.
4. Upload creative assets and ensure they meet platform specs and best practice.
5. Manage daily campaign pacing, monitor performance, and flag anomalies.
6. Optimise campaigns in real time to improve ROI, CTR, CPA, and ROAS.
7. Track campaign budgets to ensure spend aligns with strategy and timelines.
8. Build weekly and monthly reports with insights and learnings.
9. Collaborate with designers and strategists to evolve campaign creative.
10. Share digital trends and contribute ideas in team and client sessions.
11. Be mentored and supported with clear development goals.

Essential Skills & Experience:

1. 6+ months’ experience working on paid media campaigns (in-house, agency, or freelance).
2. Familiarity with Google Ads and/or Meta Ads.
3. Confidence analysing performance data and drawing insights.
4. Strong attention to detail – particularly when working with budgets and pacing.
5. Clear, persuasive written skills for ads and reporting.
6. Good organisational skills with ability to prioritise and multitask.
7. A proactive, positive approach to learning and growing.
8. Any experience with analytics platforms (e.g., GA4, SEMrush, Meta Business Suite) is a bonus.
9. Google Ads / Meta certifications are a plus, but we’ll support you in earning them if not already held.

What We Look for in Every Team Member at Make:

1. Challenging the norm – bringing fresh ideas and perspectives.
2. Clear and persuasive communication – both written and verbal.
3. A team-first mindset – supporting and inspiring those around you.
4. Commercial awareness – understanding how to drive efficiency, profitability, and growth.
5. Problem-solving skills – balancing creativity with structured thinking.
6. Adaptability in a fast-paced environment – managing multiple projects while maintaining quality.
7. Attention to detail and process-driven execution – ensuring high standards across all work.

Benefits of Working at Make:

Salary & Bonus: Competitive salary based on experience; Discretionary annual bonus.

Health & Wellbeing: Cycle to Work scheme; Office breakfast & healthy snacks; Monthly wellbeing allowance.

Learning & Development: Personal mentoring and paid media training from day one; Ongoing learning sessions and career planning; Clear pathways for growth into paid media manager roles.

How We Work: Hybrid working (Tuesday, Wednesday & Thursday in office); Regular team socials, culture days, and breakfast Wednesdays.

Diversity & Inclusion Statement: At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.

To Apply:
Please send your CV and cover letter to this link.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Interested? Email careers@makeagency.co.uk with your CV and a brief cover email.