Digital Marketing Executive

Digital Marketing Executive
£32,000 - £37,000 DOE
Permanent
Stoke on Trent

My client is an established and reputable organisation who are a leading manufacturer and distributor of specialist items. They are one of the area’s biggest and most desirable employers in Staffordshire and across Europe. Due to continued growth, they are seeking an experienced E-Commerce Marketing Executive to join their marketing function, in the heart of the city, to support with their ever-increasing sales and vision for the future.

The role of the Digital E-Commerce Marketing Executive will be working within the E-Commerce Marketing team dedicated to the operations of the branded websites. The Digital E-Commerce Marketing Executive will be responsible for the delivery of both agreed sales targets and the on-site monthly calendar activity plans.

Duties to include:

1. Work alongside the Head of department to develop monthly sales and content activity plans for a portfolio of branded websites.
2. Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
3. Work alongside in-house teams and roster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.
4. Oversee the execution of the monthly acquisition plans including PPC, affiliate and e-mail marketing activities for the branded websites.
5. Run on-site SEO projects driving search rank targets against priority search words and phrases.
6. Ensure product content for all new product launches is to the required standard.
7. Provide monthly performance reports on website operations based on agreed KPIs, including forecast targets, website conversion rate optimization, and revenue.

In order to be considered for the role:

1. Exposure to the running of a transactional website via a web platform such as Shopify or Woo Commerce.
2. Exposure to performance marketing activities such as PPC, paid social and affiliate marketing.
3. Used to working under pressure, managing budgets to achieve agreed sales targets.
4. Exposure to content creation either with a Design Studio or experience of building digital content with applications such as Canva and Adobe Illustrator.
5. Proficient in Microsoft Excel including formulas, lookups, and data validation.
6. Good experience of using Google Analytics and other analytical packages.

Core Skills

It is imperative for the right E-Commerce Marketing Executive to display:

1. Strong organisational skills and ability to meet strict deadlines.
2. Capable of working under pressure.
3. Ability to use own initiative.
4. Problem-solving, can-do approach.
5. Able to work to a high level of accuracy and attention to detail.
6. Effective communicator through all platforms.
7. Excellent at multi-tasking and good team player.
8. Self-motivated and dependable.
9. High degree of confidentiality.

In return you will receive an excellent salary and benefits package:

1. 25 Days Annual Leave + Bank Holidays
2. Free parking on all sites
3. Complimentary drinks
4. Staff discount on all products
5. Employee Assistance Program
6. Refer a Friend Scheme
7. Training and development
8. Eye care allowance
9. Exclusive discounts on cinema, holidays, days out, eating out and much more
10. Long service incentives and rewards
11. Annual bonus scheme

This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply today to be considered for the role. Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you in regards to any other suitable vacancies.