Digital Marketing Executive

Spicerhaart Group Ltd.; London; On-site; GBP 24,000 - 26,000

Job description

Overview

We are looking for a passionate and energetic Digital Marketing Executive to join our Estate Agency & Lettings marketing team at our Head Office in Colchester. This is a varied and exciting role that would suit a keen marketer wanting to take the next steps in their career within a national organisation.

Please note: Due to company policy, we will not be considering applications if you are located more than 1 hour from Colchester.

Who is Spicerhaart?

Spicerhaart is the largest independently-owned property services group in the UK. We work with thousands of customers every year using industry-leading marketing technologies to help people buy, sell, let and rent property.

Our success is attributed to our ambition to be the best at what we do, with the emphasis on delivering the ultimate customer experience. This role will be developed and supported by industry-leading training and development, delivered by our highly-skilled in-house team.

Our people are our brand, and our unique organisational culture echoes our commitment as a forward-thinking business.

As a Marketing Executive, you will receive:

• A salary of £24,000-£26,000 per annum, dependant on experience
• A full-time position
• Monday-Friday working hours
• 30 days annual leave (inclusive of bank holidays)
• Employee Assistance Programme (24/7 access to our confidential helpline)
• The opportunity to attend company-wide events across the UK
• Company pension scheme
• Cycle to work scheme
• Eye care

The main duties of a Marketing Executive:

• Social Media Management: Oversee the company's social media accounts, creating engaging content, increasing followers, and driving user engagement.
• Email Marketing: Plan and execute email marketing campaigns to nurture leads and retain customers. Monitor open rates, click-through rates, and conversion rates for optimisation.
• Content Marketing and Management: Collaborate with content creators to develop high-quality, SEO-optimised content for the websites, blogs, and social media platforms. Develop, update and manage all group CMS platforms.
• Analytics and Reporting: Utilise web analytics tools (e.g., Google Analytics) to track and report on the performance of digital marketing campaigns. Provide insights and recommendations for improvements.
• Request Management: Monitor and manage appropriate marketing inboxes and action requests as required in a timely and efficient manner.
• Admin Management: Oversee and manage other core duties including, but not limited to, managing joiners and leavers across all group websites and appropriate property portals.
• Search Engine Optimisation (SEO): Manage on-page and off-page SEO efforts to improve organic search rankings, drive traffic, and increase the online visibility of the company.
• Pay-Per-Click Advertising (PPC): As and when appropriate, create and manage PPC campaigns to increase web traffic, reduce CPC, and maximise ROI.
• Digital Marketing Strategy: Support the development and execution of comprehensive digital marketing strategies and campaigns aligned with the company's goals and objectives.

The characteristics that will make you a successful Marketing Candidate:

• Digital marketing experience across a range of activities including campaign management, content creation, and social media skills.
• Excellent interpersonal and stakeholder management skills.
• Project management and organisational skills.
• Ability to work to tight deadlines with exceptional attention to detail.
• Ability to demonstrate problem-solving excellence.
• 1-3 years of digital marketing experience.
• Ideally educated to degree level, or equivalent.
• Proficient in IT and Office packages.
• Experience using email campaign software is beneficial (but not essential).
• Marketing qualification (e.g. CIM or equivalent) is desirable.

The Finer Details:

We'll need evidence of your right to work in the UK, in the form of:

• Passport/Birth Certificate.
• Proof of Address.
• National Insurance.