Digital Marketing Executive

JOB DESCRIPTION

We are looking for a highly motivated individual to join our current marketing team, working across our portfolio of world-class events. The successful candidate will already be a marketing professional and is likely to have an intuitive understanding of our events because they are almost certainly a runner or outdoor enthusiast themselves. The Digital Marketing Executive will be instrumental in amplifying Ourea Events’ brand voice, ensuring our events gain the visibility they deserve. This role combines social media strategy, content creation, digital advertising, and email marketing to enhance engagement and drive registrations.

This role is based in our Kendal office, with occasional, ad hoc working from home possible. This role will also require a commitment from the candidate to attend a number of our events in person. Additional and adjusted responsibilities to those listed should be expected in keeping with an ever-evolving small business. The successful candidate would also be entitled to the company pension scheme, TOIL payments for any days worked on events, and the company bonus scheme. There is a generous annual leave allowance.

ROLES AND RESPONSIBILITIES

Our Digital Marketing Executive day-to-day role includes:

1. Develop and execute social media strategies to increase brand visibility and engagement.
2. Plan, create, and schedule engaging content across digital platforms (Instagram, Facebook, LinkedIn, etc.).
3. Capture and edit high-quality content (photo & video) for use across digital channels.
4. Manage and optimise digital advertising campaigns (Facebook Ads, Instagram Ads, Google Ads, etc.).
5. Utilise Canva and other tools to design visually engaging marketing materials.
6. Support with copywriting and creation of our email marketing campaigns, including automation and database management.
7. Monitor and report on social media performance metrics, providing insights and recommendations.
8. Collaborate with our event sponsors and partner brands to maximise digital exposure.
9. Collaborate with the Operations Team to ensure that our digital marketing aligns with the vision of the event, sponsor expectations, and participant engagement.