Digital Marketing Executive

Digital Content & Marketing Executive

Do you have a keen eye for detail and a passion for creating high-quality digital content?

Do you have experience managing and optimising website content, email campaigns, and social media channels?

Can you proactively manage digital assets and marketing communications to enhance brand engagement?

A Leading Company in the luxury bedding industry is searching for a Digital Marketing Executive. As Digital Marketing Executive, you will be responsible for managing website content, optimising digital assets, and delivering engaging marketing campaigns across multiple platforms. You will be a creative and detail-oriented professional with excellent copywriting, graphic design, and video production skills. A strong understanding of CMS platforms, Adobe Creative Suite, and digital marketing best practices is required.

Key Responsibilities:

• Day-to-day responsibility for maintaining and updating website content, ensuring accuracy, consistency, and visual appeal.
• Resize, crop, and format images using Photoshop to enhance website aesthetics and performance.
• Produce engaging blog posts, email content, and social media copy, either from scratch or by refining provided content to a high standard.
• Assist in managing the marketing communications calendar, ensuring timely and well-planned campaign execution. Create and amend email templates using our ESP system, optimising designs for desktop, tablet, and mobile.
• Monitor KPIs, benchmark campaign success, and provide insights to optimise future digital marketing initiatives.
• Film and edit high-quality video content for social media, including factory footage, supplier interviews, and behind-the-scenes content using Premiere Pro.
• Capture and edit images for multiple platforms, covering factory events, showroom activities, and offsite events using Adobe Photoshop, InDesign, and Illustrator.
• Work alongside agencies to maintain the marketing calendar, contribute creative ideas, and develop content assets for social channels.
• Assist in preparing monthly marketing reports, tracking performance metrics, and presenting insights to senior stakeholders.

What are we looking for?

• Strong experience in website content management and digital marketing.
• Excellent copywriting and proofreading skills with impeccable grammar.
• Proficiency in Adobe Photoshop, InDesign, Illustrator, and Premiere Pro.
• Ability to plan and execute marketing campaigns across email and social media.
• Experience in video production and editing.
• Highly organised with strong analytical and problem-solving skills.
• Self-motivated and creative with an eye for detail and design aesthetics.

For more information, please contact Lewis Millican.