Digital Marketing & Content Officer

Role Description

We are seeking a creative and proactive Digital Marketing and Content Officer to lead on developing and delivering engaging digital content across Southampton Hospitals Charity’s online channels with the goal of building an engaged supporter and donor community.

You will be responsible for growing our digital presence through compelling storytelling, high-quality social media content, and effective digital engagement strategies. Working closely with the Campaigns and Marketing Manager and Communications & Publications Officer, you will play a key role in gathering, creating, and sharing impactful stories from across the hospitals, ensuring our supporters, donors, and the wider community remain connected to our work.

Main Responsibilities
Content creation & digital engagement

• Work with the Campaigns & Marketing Manager to create and implement a digital marketing strategy with the aim of increasing our contactable audience and improving engagement across our digital channels.
• Plan, create, and publish high-quality content across all digital channels, including social media, website, and email marketing.
• Build relationships across the Charity and Hospitals, proactively gathering stories, case studies, and visual content.
• Develop engaging social media campaigns, ensuring content is tailored to different audiences and platforms.
• Manage paid digital advertising (Facebook ads, Google ads) to increase engagement and fundraising outcomes.
• Capture and edit video and photography content for digital storytelling.
• Ensure all content is accessible, inclusive, and aligned with brand guidelines.

• Oversee the charity’s social media presence, responding to comments, messages, and engaging with supporters.
• Analyse performance metrics, using insights to refine content strategies.
• Regularly update website content, ensuring it is engaging and relevant.
• Implement SEO best practices to optimise web content.

• Work with fundraising teams to develop and deliver digital supporter journeys.
• Identify opportunities for supporter-led content.
• Work closely with the Communications & Publications Officer to ensure digital content supports broader comms objectives.
• Provide training and guidance to colleagues on best practices for digital content creation and engagement.
• Where needed, help manage Communications & Publications Officer responsibilities during periods of annual leave.

• Experience managing social media channels for an organisation, including content creation and analytics.
• Experience (or interest in) working within the Charity Sector and an understanding of the principles of the donor pipeline and donor/supporter engagement.
• Experience creating and editing multimedia content (video, photography, graphics).
• Strong copywriting skills for digital platforms, with the ability to adapt tone for different audiences.
• Knowledge of SEO, social media algorithms, and best practices.
• Experience using content management systems (WordPress).
• Familiarity with digital advertising and email marketing platforms (Mailchimp).
• Experience using data analytics tools (Google Analytics, Meta Insights).
• Experience using CRM or supporter databases (Beacon preferred).

• Creative thinker with a strong visual storytelling ability.
• Experience of using Canva and/or Adobe Suite.
• Ability to work to brand guidelines, producing aesthetically pleasing collateral and marketing materials.
• Highly organised with the ability to manage multiple projects.
• Strong communication and relationship-building skills.
• Proactive and outgoing, with a willingness to seek out stories and content opportunities.
• Adaptability to work in a fast-paced environment.
• Ability to translate complex information into accessible and engaging content.
• Attention to detail, ensuring high-quality and consistent content.
• A self-starter who can work independently and as part of a team.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Hospitals and Health Care