Digital Marketing Assistant

TOUT’S Group
Cleeve, BS49 4NR
Full-time | Permanent
£27,500 starting salary with an increase to £29,500 upon successful completion of probation.

This is an exciting opportunity to join the Head Office team of an award-winning independent retail group as Digital Marketing Assistant.

TOUT’S Group is an award-winning independent family-owned retail, healthcare, and hospitality group which owns and operates TOUT’S large Convenience Stores, Pharmacies, and a Restaurant in South West England. With an extensive growth strategy, we are looking for an experienced digital, creative, passionate individual who is looking to use their digital, design, and communication skills to drive our brands forwards as per our marketing strategy.

Job Purpose:

As Digital Marketing Assistant, you will report to the Marketing Manager, supporting the execution and optimisation of digital marketing initiatives to increase online visibility and drive growth across TOUT’S Group’s brands. You will work closely with the Marketing Assistant to deliver high-quality digital campaigns, including social media, email marketing, and online advertising, ensuring all activities align with brand standards and meet deadlines. You will be dynamic and innovative, evolving the digital presence of multiple brands to maximise engagement and reach. You will track performance metrics to guide adjustments and support digital projects as directed by the Marketing Manager.

Key Responsibilities:

• Manage and oversee all TOUT’S brands’ social media channels, ensuring a consistent and engaging presence.
• Design and execute email campaigns that engage the TOUT’S cardholder base.
• Work closely with the Marketing Manager to bring project work to life, ensuring smooth execution and to deadline.
• Design screens for in-store promotions and events.
• Work with external brands to launch impactful and successful collaborations.
• Work with The Maple team to plan and promote themed nights, to drive bookings and footfall.
• Address both positive and negative online customer feedback proactively, identifying solutions to resolve issues.
• Use loyalty and social media data to segment audiences and boost ROI with tailored content as per TOUT’S marketing strategy.
• Track and analyse open rates and social media reach to optimise campaign performance.
• Drive engagement for our MADL and local campaigns, providing regular meal count updates online.
• Use Google Analytics to monitor and improve digital performance across all channels.
• Continuously improve SEO strategies to increase organic visibility and traffic.
• Demonstrate confidence and independence in delivering work to a high standard.
• Create social content plans and work with the Marketing Assistant to create content.
• A passion for the entire digital marketing landscape, including content marketing, email campaigns, SEO, PPC, affiliate marketing, and social media.
• Confidence in all social media platforms, trends, and best practices for creating engaging content and growing an audience, including Facebook, Instagram, TikTok, and LinkedIn.
• Excellent verbal and written communication skills combined with a high attention to detail.
• Strong organisational skills and the ability to execute multiple campaigns for multiple brands during the same timeframe.
• Strong analytical skills to interpret data, track KPIs, and measure campaign performance.
• Proficient in Microsoft Office including Word, Excel, and Outlook.
• A Full UK Driving License.
• At least two years’ experience with Social Media Management, Content Creation, and Graphic Design Tools such as Adobe Illustrator, Photoshop, and Canva.
• An eye for Graphic Design.
• High Commercial Awareness.

Salary: £27,500 starting salary with an increase to £29,500 upon successful completion of probation.

Hours: 40 hours Full Time (Mon – Fri) with the possibility of working occasional weekends.

Holiday: 5.6 weeks

Location: Based at TOUT’S Cleeve Head Office (BS49) but may include working from other locations in the business.

Other benefits:

• Company events including Summer & Christmas Parties
• The Maple discount
• Pharmacy discount
• Subway discount
• Volunteer opportunities
• Opportunity for personal development

Interested? Here is how to apply…

If you are a creative individual looking for a new challenge in marketing, we’d love to hear from you! To apply please send your CV to daniella@touts.co.uk

Deadline for applications is Friday 3rd January 2025. First interview likely to be Thursday 14th January 2025.