Digital Marketer

Position: Full Time

Contract: Maternity cover until February 2026, with the possibility of becoming permanent

Hours: 08.30 to 17.00

Location: Daventry (Office based)

Salary: £30k to £32k per annum dependent on experience

Benefits: Healthcare scheme, loyalty rewards such as increasing annual leave, free on-site parking

Company Info

Founded in the UK in 1972, B-Tech International Ltd. is an international, market-leading company that design, manufacture and distribute mounting solutions for professional AV equipment. They are recognised worldwide as an innovator and key provider of quality mounting solutions to the professional AV and Systems Integrations industry, working closely with leading technology brands. B-Tech operate a network of offices in Europe, the Middle East, Asia and North America, distributing their award-winning solutions to every corner of the globe.

The Opportunity

Working as part of the global marketing team at B-Tech's headquarters in Daventry, you will be involved in the creation of various digital marketing materials and content pieces, as well as distributing them through typical online marketing channels such as social media, email marketing and posting to the company website. You will be responsible for growing the company’s social media presence and maintaining customer engagement through these platforms. You will also assist in a variety of other marketing projects as part of the in-house design and marketing team.

The Person

This role will suit pro-active marketing professionals who have experience creating engaging digital marketing collateral and implementing promotional campaigns and strategies in a product-focused B2B environment. You will be a capable communicator with strong copywriting skills who can identify project aims, self-manage workloads and confidently create and publish work to a high standard. You will be familiar with common marketing and social media practices and platforms and will be a self-motivated, organised multi-tasker who is enthusiastic about brand development.

Key Duties

• Managing B-Tech’s social media presence through regular posts and customer interaction
• Creating and distributing marketing emails and newsletters through Mailchimp
• Managing email marketing contact database
• Writing news articles and content pieces
• Writing and distributing press releases to media outlets and tracking published content
• Creating and updating website product content
• Monitoring and reporting on engagement
• Building a network of media contacts
• Identifying promotional opportunities within industry media and supplying content
• Writing entries for industry awards
• Assisting in the preparation of company events and exhibitions
• Providing support to the sales team and B-Tech customers by supplying content when requested
• Administrative tasks as required

Essential Skills

• Comfortable using PC and Windows OS
• Confident user of Adobe Creative Suite, particularly Photoshop and InDesign
• Excellent creative writing skills with perfect English spelling and grammar
• Confident posting and implementing cross-platform social media strategy
• Confident user of Mailchimp for campaign creation, reporting and mailing list management
• Ability to work with a pro-active approach to independently identify and complete tasks
• Previous experience in a brand building focused marketing role

Desirable But Non-Essential Skills

• Experience using website content management systems
• HTML or web design/coding skills
• Experience using software from other creative or design disciplines - such as photography / video editing
• Experience in the AV or other technology industries

If you have a portfolio or examples of previously produced rendered content, please include these along with your application. Or if this can be viewed online, please provide a URL.