Digital Manager - Bentley

About the Role:

100% Digital manager for Global BENTLEY account at PHD International

Our key priorities for our clients’ businesses is to:

• Ensure brilliant account management from campaign planning and buying, campaign set up (tagging, trafficking) and campaign evaluation (reporting and measurement), liaising with client, internal teams, creative agency and external partners.
• Develop and activate global campaigns, long term media partnerships & first to market beta partnerships with top media owners.
• Demonstrate a strong understanding of digital platforms and the Google Stack including DCM, AdWords, Search Ads 360, DV360, Google Analytics, Google Tag Manager and various social platforms to help create global guidelines and processes for campaign set up.
• Support central measurement frameworks and dashboards to ensure consistency in tracking and reporting of results across all campaigns and markets with actionable insights to optimise planning and discover and share new best practices and guidelines.
• Collaboratively work with internal digital specialists’ team to deliver excellent implementation of strategies and plans for global campaigns.
• Support the team in developing central comm’s digital guidelines and plans to ensure a consistent approach centrally and across markets.
• Work with local PHD teams to ensure the consistent approach to planning and reporting is maintained for all media plans/activities across markets.
• Contribute to the development of digital roadmaps, best practices and guidelines for driving digital acceleration for Bentley.
• Engage internal specialists as needed in discussions on programmatic, paid social, paid search, attribution, viewability, DCO, CDP and other opportunities for the client.
• Work in collaboration with the Digital Director and team members in driving the digital agenda on both accounts and ensuring seamless digital integration across display, video, search, SEO, E commerce, social, programmatic, etc. as relevant by client business.
• Contribute to development of regular digital media trends & consumer insight analyses/presentations, and communication reviews that summarize business results, highlights of campaign activity with key learnings, insights and recommendations to inform future planning.
• Actively share best practice works from across the markets to continuously inspire, innovate and educate different stakeholders (internal Intl team, local PHD teams, clients).

QUALIFICATIONS/SKILL REQUIREMENTS

We are looking for a candidate with strong digital knowledge. PHD and its clients seek talents that show passion for our industry and what we do, have an opinion, an inspiration and are genuinely interested in driving success for our clients’ business and sharing the knowledge. We are open to candidates with preferably digital media agency background, secondarily media owners and client side.

• Solid experience in digital planning, buying, trafficking, tagging, reporting, preferably international coordination background.
• Strong communicator and presenter able to articulate information clearly and concisely without losing audiences with digital technical jargon, simplifying the digital world for our clients as well as internal staff.
• Ability to confidently present to senior management and clients.
• Inquisitive with an innovative mindset, able to drive PHD’s philosophy of “finding a better way” in everything we do.
• Attention to detail and quality of work; ability to manage stress and priorities different work projects.
• Ability to support, mentor and coach team members.

ABOUT THE AGENCY

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

https://www.phdmedia.com/