Digital Manager

Marketing Manchester is the agency charged with promoting Greater Manchester to a global audience as a place to visit, invest, meet and study. As the city-region's Destination Marketing Organisation, Marketing Manchester is responsible for the strategic positioning of Greater Manchester and the development of its promotional brand framework.

Marketing Manchester leads on the visitor economy and incorporates the Manchester Convention Bureau and Sports Bidding Unit. Marketing Manchester delivers campaigns in partnership with MIDAS focused on the promotion of frontier sectors including digital, innovation, and green, and undertakes a range of place promotion activities for capital investment and the real estate sector.

Marketing Manchester has an exciting new opportunity for a Digital Manager to sit within the Digital team, which has responsibility for a wide range of digital channels, content, and campaigns to achieve the organisation’s objectives. The Digital Manager will support the development, delivery, and reporting of a wide range of digital marketing campaigns, content development, and partnership activity across B2B and B2C audiences. The role will have a responsibility for the delivery of all digital elements of Marketing Manchester’s partnership activity to fulfil partner and stakeholder requirements.

Key Responsibilities

• Research, deliver, optimise, and report on national and international digital campaigns across both leisure and business audiences in order to promote Manchester as a great place to visit, meet, invest, and study.
• Delivery of digital elements of Marketing Manchester’s partner activity across tourism, hospitality and leisure, business tourism, and other stakeholders and partners, across all digital channels including website, video, email, and social media.
• Responsible for creating and sourcing high-quality content to utilise across all digital channels, including written, video, photography, and more, to maintain Marketing Manchester’s position as a cutting-edge DMO.
• Liaise with key stakeholders and partners to identify shared goals and collaborations to embed Marketing Manchester activity in future planning.
• Develop rich written content and implement SEO strategies to ensure that content performs well and meets agreed objectives.
• Ensuring that all partner activity is accurately and efficiently logged in Marketing Manchester’s CRM, and the quality of data is maintained.
• Identify opportunities to harness technology, digital opportunities, and trends in consumer interaction with digital platforms to implement across the organisation and deliver increased performance.
• Develop and implement the strategy for Marketing Manchester’s digital platforms to maximise use and engagement.
• Represent Marketing Manchester in appropriate networks and forums and raise the profile of digital activities being undertaken by Marketing Manchester.

About You

• Working with partners, stakeholders, and suppliers to ensure digital activity is fit for purpose.
• Managing multi-platform development and campaigns within set budgets.
• Experience of successfully managing and developing digital platforms.
• Digital platform infrastructure and development technologies.
• Confident in communicating with different users and stakeholders.
• Ability to engage stakeholders in digital development.

Skills Required

• Successfully manage digital channels and marketing campaigns.
• Ability to assess company requirements and implement suitable digital marketing technologies to meet company objectives within budget.
• Ability to manage people.
• Knowledge of how to use digital channels to effectively communicate with audiences and able to create written, image, and video content.
• Understanding customer journeys on digital platforms to ensure successful activity.
• Excellent understanding of the digital environment and new technologies.
• Management of social media platforms.
• Understanding of SEO.
• Have a passion for Manchester.