Digital Fundraising Specialist

We are delighted to be partnering with a renowned Human Rights organisation to source an outstanding interim Digital Fundraising Specialist. This is a full-time role which can be worked mostly from home with occasional days in their London office. Minimum 3 months and immediate start.

The Digital Fundraising Specialist will work closely with the Senior Digital Marketing Specialist and Fundraising teams to plan and deliver an innovative digital fundraising strategy across paid marketing channels, including paid social and pay-per-click (PPC). You will be responsible for driving the digital fundraising income which enables us to win human rights victories through paid marketing campaigns and journeys that engage, inspire and maintain relationships with supporters and online customers.

You will work in partnership with the Digital and Fundraising teams to develop digital acquisition strategies and content/test plans in order to deliver and optimise recruitment of financial supporters, legacy pledgers, event participants and customers to our online shop. You will also lead on the planning and implementation of engaging fundraising communications and supporter journeys that successfully grow and retain their financial supporter base which will generate the long-term income needed to deliver human rights work and strategic objectives.

Key Responsibilities:

1. Accountable for the delivery of digital fundraising income and supporter recruitment targets to budgeted key performance indicators.
2. Manage our digital fundraising strategy, and manage relationships with key digital fundraising agencies, to plan and deliver a best practice, innovative digital fundraising acquisition programme across paid social and PPC.
3. Use paid social platforms such as YouTube, Google Ads and Facebook Business Manager to build and optimise fundraising acquisition activity, ensuring budget is effectively deployed.
4. Continually monitor and analyse the performance of digital fundraising campaigns and make recommendations based on data-driven insights for optimisation and enhancements that will deliver on fundraising campaign targets.
5. Plan and deliver digital communications expertise and advice for fundraising audiences and programmes, including creative, messaging, supporter journeys and segmentation.

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity.

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a call to brief you on the role. We are looking forward to connecting with you.