Digital Data Analyst - Mobile App

Digital Data Analyst (Mobile App)

Because your new ideas are our way new ways of working. Evolve, your way.

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

As a Digital Analyst for our mobile app, you will play a key role in developing our analytics capabilities in this new area of the digital business. You would join a growing team that will develop and launch this app!

You will be guiding our Digital and DigiTech teams to implement the measurement framework of our new mobile app and understand future customer pain-points to identify the biggest opportunities. This analyst will transform digital data into meaningful reports and deep dive investigations. These actionable insights will be presented to senior stakeholders, external agencies, and will drive business decisions.

Reporting to the Digital Analytics Manager, this role would be ideal for someone who has worked in a retail environment, with experience working on mobile app tagging and measurement, in order to deliver insights on performances. This person will be expected to communicate at all levels, as well as having strong analytical skills.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as a Digital Analyst:

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

1. Set up the tracking and the measurement to report key activities of our new mobile app, evaluate their success and identify how they are contributing to the growth of the app (traffic, engagement, conversion…).
2. Collaborate with our product owners to identify major business opportunities and challenges by analysing online user behaviours, customer journeys, and sales data.
3. Creation and maintenance of reports and dashboards using app analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.
4. Ensure our teams are always receiving the most relevant data and insights to inform stakeholders and support the business decision-making.
5. Monitor competitors’ activities and provide updates on best cases and market trends.
6. Liaise with appointed external agencies who are supporting digital analytics.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

1. 3+ years’ practical experience in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (ecommerce an advantage).
2. Excellent communication skills [written and oral] with strong presentation skills.
3. Ability to build credible relationships with a range of internal stakeholders, including for technical conversations.
4. A great communicator, who can contribute effectively as part of a team.
5. Excellent planning and organisation skills, ability to multi-task, plan and prioritise workflow.
6. Self-motivated, problem solver, and results-oriented.
7. Great knowledge of mobile & web analytics tools (Firebase, Google Analytics 4, GCP, ContentSquare…) and data visualisation platforms (SQL, Looker Studio, Tableau, Alteryx…).

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.