Digital Customer Marketing Coordinator

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Digital Customer Marketing Coordinator

Department: MARKETING

City: London

Location: GB

INTRODUCTION

Burberry is looking for a skilled Digital Customer Marketing Coordinator to join the Customer Marketing Team. Within this position you will play a key role in driving customer-centric campaigns across customer digital touchpoints. You will collaborate with cross-functional teams, optimise digital customer journeys, and contribute to data-driven marketing strategies. You will work closely with marketing and digital teams to execute campaigns across key platforms and gain exposure to marketing, commercial, IT, and regional teams and ensure flawless execution of global and regional activities across the website, email, and messaging channels.

RESPONSIBILITIES

1. Campaign Execution: Support the global and regional planning, briefing, and execution of marketing and CRM campaigns across websites, email, and messaging channels, ensuring consistent brand messaging.
2. Cross-Channel Optimisation: Collaborate with the Digital Customer Marketing Manager and rest of the team to enhance customer journeys and orchestrate seamless cross-channel experiences.
3. Regional campaign Support: Liaise with regional teams to plan and execute localised campaigns and communication plans.
4. Email Marketing Support: Assist with email marketing production, calendar strategy, and optimisation of email campaigns.
5. Stakeholder Collaboration: Work closely with Design, Editorial, Merchandising, and Publishing teams to execute campaigns effectively across the website and direct digital channels.
6. Data-Driven Insights: Partner with data science teams to analyse campaign performance and translate data into actionable insights.
7. Performance Reporting: Compile and analyse platform metrics across email and website campaigns, highlighting key learnings and insights to inform future strategies.
8. Competitor Analysis: Monitor the digital landscape to identify trends, conduct competitor research, and uncover opportunities for innovation.

PERSONAL PROFILE

1. Experience: Minimum of 2 years in a digital marketing or CRM-focused role, with hands-on experience in campaign management.
2. Digital Expertise: Proven experience in executing digital marketing campaigns, particularly across websites, email, and CRM platforms.
3. Analytical Thinking: Ability to interpret data and derive actionable marketing insights.
4. Project Management: Excellent organisational skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
5. Collaboration: Strong interpersonal and communication skills, capable of influencing and building relationships across diverse teams.
6. Detail-Oriented: High attention to detail, ensuring the accuracy and quality of marketing materials and reports.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.