Digital Creative Director

Hours: Full Time
Location: Leeds
Salary: TBC depending on experience

About Us
25 years ago, we started as one of the UKs first specialist data science businesses. Today we're one of the leading integrated marketing agencies outside London. A genuine Northern success story (that now has an office in Sydney). And one that's succeeded not by bolting data onto what we do, but by having it as our starting point.

By plugging our creatives, strategists and media specialists into data-driven insight we help them get the most compelling ideas in front of the right audience. Which all adds up to outstanding results for our clients.

We're powered by our people and the partnerships we have with our amazing clients and brands. We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.

With a strong commitment to effectiveness, we are seeking a skilled creative director to join our integrated Creative, Concepting & Media team. After some brilliant new client wins, we're looking for someone who is excited about working on a number of world-famous household brands, leading our digital creative proposition and powering out creative output with market-leading data-science insights, effectiveness and rigorous digital-first thinking.

At Jaywing, our strength is the efficient delivery of brilliant client work, driving both fame and fortune for brands. We are proud of the quality of our creative offer, and we are seeking a leader to join our highly skilled team. This is not just another creative director role, it's a chance to translate unparalleled data science & insights and take it to another level harnessing and knitting together social, organic & paid media, concepting, creative ideation & content production, amplifying our rigorous client business & commercial strategy.

We are looking for an enthusiastic creator who relishes the challenge that this role represents, who isn't afraid of trying something new. In particular, we're looking for a person who is absorbed into the world of digital creative, is passionate to leverage expertise around them and deliver against client objectives. If you have the experience, and you know you can deliver impactful & engaging content, this could be the role for you!

Role Snapshot
We are looking for an experienced and visionary Digital Creative Director who possesses a deep understanding of the wider digital ecosystem and the nuances of digital channels, especially the ever-changing landscape of social media platforms. The ideal candidate will be a strategic thinker with a passion for creativity and innovation, capable of conceptualising and executing digital campaigns that engage, inspire, and drive action.

What your day-to-day will look like:

• Lead the development and execution of digital creative strategies that align with client objectives, target audience insights, and industry trends.
• Collaborate closely with clients, client services, and other stakeholders to understand business goals, identify opportunities, and develop innovative digital solutions that meet and exceed expectations.
• Provide strategic guidance and creative direction to the creative and activation teams, inspiring them to push the boundaries of creativity and deliver exceptional work.
• Stay abreast of emerging digital trends and social media platforms, and leverage this knowledge to inform and enhance digital creative strategies and campaigns.
• Oversee the creation of digital assets across various platforms, including social media content, digital ads, websites, mobile apps, email campaigns, and more, ensuring consistency and alignment with brand guidelines.
• Be enthusiastic about the potential of new technologies and data to drive creative excellence and contribute ideas for how to leverage them.
• Lead brainstorming sessions, creative workshops, and ideation sessions to generate innovative ideas and concepts for digital campaigns and activations.
• Collaborate with cross-functional teams, including strategists, designers, copywriters, and developers, to ensure seamless execution and integration of digital creative solutions.
• Work with activation teams to monitor and analyse campaign performance metrics and KPIs, and use insights to optimise creative content and strategies for maximum impact and success vs client objectives.
• Act as a mentor and coach to the creative and activation teams, providing guidance, feedback, and support to foster their professional growth and development.

Requirements:

• Bachelor's degree in digital marketing, advertising, design, communications, or a related field.
• Proven experience in a similar role, with a strong portfolio showcasing your digital creative work and strategic thinking.
• Deep understanding of the digital landscape, including social media platforms, digital advertising, content marketing, SEO, SEM, UX/UI design, and ECRM.
• Strong leadership and communication skills, with the ability to inspire and motivate cross-functional teams and influence stakeholders at all levels.
• Creative mindset with a passion for innovation and a drive to push boundaries and explore new ideas and concepts.
• Excellent analytical skills, with the ability to interpret data and insights to inform creative decisions and optimise campaign performance.
• Proficiency in digital design tools and software, such as Adobe Creative Suite, Sketch, Figma, etc.
• Experience working in an agency or fast-paced digital environment is essential.
• A conceptual and creative thinker with a customer-centric approach and a proven track record of developing and executing successful digital campaigns that drive results.

Where?
This role is based out of our Leeds Office, 15 mins walk from the centre of Leeds. We accommodate flexible, hybrid working.

How to apply?
Send a covering letter, CV and anything else you think showcases your talent to [email protected]

Jaywing is an equal opportunities employer.

Does this sound like you?
If so, we want to hear from you!