Digital Content Writer

TN United Kingdom; London; Hybrid; GBP 30,000 - 50,000

Job description

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Founded in 1998, DUAL has built a reputation as a specialist underwriting group and the market of choice for insurance intermediaries around the world. That’s how we have become one of the world’s largest international underwriting agencies with US$3.5 of GWP.

DUAL is part of Howden, an international insurance group with employee ownership at its heart. The Group was founded in 1994 and now has divisions in broking and underwriting, operates in 55 territories and employs over 18,000 people handling US$38bn of premium on behalf of clients.

About DUAL

With market-leading market presence in 21 countries, we’re a truly global organisation. But our real strength lies in our local teams, whose knowledge of their market helps them better understand and meet our clients’ needs. We believe that our success is built on creating and delivering the right products to the right people.

In fact, ever since DUAL was founded in 1998, we have focused on one thing: being the best underwriting business we can be. Specialist underwriting is at the core of our business and it’s this which has built our reputation as a strong and expert strategic partner for our intermediaries and capacity providers.

About the role

At DUAL, we are currently undertaking a global rebrand that will involve developing and implementing a new visual identity for the business. This project will also involve reviewing and migrating some of our current sub-brands across the business, making it a busy but exciting project to be part of.

In this role, you will be writing and editing website content ensuring our distinct brand voice comes to life. Reporting to the Digital Marketing Manager, your key stakeholder relationships will be a range of marketing, business and insurance professionals who need your help to create genuinely engaging content.

This role is semi-remote, with the expectation to attend the office regularly.

Key responsibilities

1. Write content for our consumer websites according to house style guide and Tone of Voice.
2. Revise and edit content before publication.
3. Support the Digital Marketing Manager in global delivery of content (US, Australia, New Zealand, UK).
4. Collaborate with internal stakeholders including content writers, designers, and UX for timely delivery of content.
5. Ensure digital content is fully optimised for SEO and UX best practices.
6. Build out content and new pages in our CMS.
7. Give feedback on others’ writing in a compassionate, constructive manner.
8. Ensure all content published is factually correct and approved by all parties (stakeholders, legal and compliance teams).
9. Manage diary and time effectively.
10. Demonstrate excellent interpersonal skills with the ability to work with a diverse range of internal and external stakeholders.
11. Exhibit exceptional written communication skills and impeccable use of grammar, punctuation, and spelling.
12. Be an articulate, clear communicator, comfortable expressing ideas.
13. Show strong creative writing skills – please provide examples.
14. Able to give and receive constructive feedback.
15. Have on-page SEO knowledge and understanding of social best practices.
16. Experience with a content management system.
17. Ability to manage multiple stakeholders in a fast-paced, deadline-driven environment.
18. Be efficient and highly organised.
19. Experience with GA4 analytics, SEMrush, and MoZ.
20. Minimum 2 years of digital content experience.
21. A degree or diploma in a related discipline.
22. CIM/IDM Diploma/Certificate in Digital Marketing related subject desirable.

What do we offer in return?

A career that you define. At DUAL, we value diversity – there is no one DUAL type. Instead, we’re looking for individuals who share the same values as us:

1. Our successes have all come from someone brave enough to try something new.
2. We support each other in the small everyday moments and the bigger challenges.
3. We are determined to make a positive difference at work and beyond.

Reasonable adjustments

We're committed to providing reasonable accommodations at DUAL to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours or hybrid working.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Fixed Term Contract (Fixed Term)