Digital Content Strategist

ACCA is committed to a workplace culture which is inclusive, diverse, human and connected. We're currently looking for a Digital Content Strategist on a full time, 12 month fixed-term basis. This position sits within the Digital Experience Platform team, based in our Glasgow location, with Hybrid working available.

The Job

Reporting to the Digital Experience Team Lead, on a day to day basis, you'll be involved in the following:

1. Define, implement and improve digital approaches based on best practice.
2. Ensure the digital offer meets the needs and expectations of our users whilst aligning to our strategic goals.
3. Support the wider internal community to deliver excellent digital experiences by ensuring best practice approaches are followed.
4. Monitor and report on the performance of the digital estate, ensuring it meets its objectives, advising on ways to improve and better meet KPIs.
5. Shape strategy for experiences within the ACCA digital estate. Define and manage the appropriate approach, policy, procedure, guidelines and methodologies for the entire digital estate.
6. Own, manage and govern practices across experiences within the global digital estate. Operate as a 'digital expert' for the digital estate, improving engagement, usability and findability.
7. Understand the specific audience and user needs of our digital products. This may include conducting user research and/or supporting colleagues in their research needs.
8. Train and support internal users in their use of the CMS and in digital communication principles.
9. Support and enhance the digital marketing offer by advising on campaigns, data capture and optimisation strategies.
10. Advise on experience optimisation as appropriate, through the use of analysis applications (ie Google Analytics/Adobe Analytics) and through user feedback and behaviour. Use various techniques to audit, measure, report and improve experience performance.
11. Liaise with stakeholders to elicit and refine business requirements; the digital strategist should have a deep understanding of our business needs but may challenge where necessary to champion user experience.

The Person

We're looking for someone with:

1. Experience of managing and optimising an organisational website, including expertise with CMS products.
2. Experience of content management and optimisation, including SEO implementation and accessibility principles.
3. Experience of conducting user research.
4. Experience of training and supporting stakeholders in a full range of digital best practices (ie, writing for the web, user experience principles, use of CMS products).
5. Knowledge of digital analytics data-led approaches.
6. Able to demonstrate a clear understanding of technical concepts and to apply this understanding to everyday business problems.
7. Strong influencing skills with both internal staff and external stakeholders, with the ability to provide clear and non-technical advice/interpretation of complex information.
8. Excellent problem-solving skills.

We strive to create an environment where you can prioritise your wellbeing and offer a competitive benefits package to help you do this. We provide an employee assistance programme and are proud to offer a financial wellbeing tool to our employees. We are committed to equal opportunities across our recruitment activities and have a real commitment to ensuring the inclusion and well-being of all employees. We have a blended approach to working to support our employees to balance the needs of their job with other aspects of their life. For more information on ACCA, your journey as a candidate and the benefits of working with ACCA please visit our Work for Us page here https://www.accaglobal.com/uk/en/about-us/work-for-us.html.