Digital Content & SEO Specialist | London, UK

About the Role:

Grade Level (for internal use):
11
The Team:

S&P Global Mobility is looking for a results-driven Content Specialist to optimize and scale our content for search, engagement, and conversion. This role is not just about content creation - it's about driving measurable business impact through strategic content experiences.

You'll be joining a high-performing Digital Marketing team in the S&P Global Mobility division. Along with the talented marketing team, you'll work closely with some of the brightest minds in the automotive industry - experts in everything from vehicle production forecasts to aftermarket consumer trends.

Responsibilities and Impact:

1. Content Development: Develop and execute a data-driven content strategy focused on increasing engagement and lead generation across key digital assets (landing pages, reports, blogs, webinars, and more) and across key digital channels (organic search, paid media, email marketing, and social media).
2. Thought Leadership SEO & Optimization: Partner with our subject matter experts and thought leaders by enhancing their subject-matter expertise into high-performing content experiences. Leverage keyword research, search intent analysis, and technical SEO best practices to drive organic traffic growth and higher rankings for key industry topics.
3. CRO & UX-Optimized Content: Improve conversion rates by structuring content for readability, engagement, and action - optimizing CTAs, layout, and user flow in collaboration with design and marketing operations teams.
4. Data-Driven Content Improvements: Analyze site performance metrics on evergreen and product pages (traffic, bounce rates, conversion rates, engagement) to continuously refine content based on audience behavior and A/B testing insights.
5. Collaboration with Growth Teams: Your work will closely align with the digital marketers, web developers, and growth marketers tasked with overall lead generation and revenue goals. A key skill is the ability to manage and consolidate competing priorities and requests from these teams.
6. Content Architecture & UX Strategy: Improve the information architecture of content-heavy pages, ensuring easy navigation and a clear path to conversion.

What We're Looking For:

Basic Required Qualifications:

• 3+ years of experience in SEO, content development, UX writing, or performance marketing.
• Experience with AEM analytics as a desired qualification.
• Proven expertise in on-page SEO (Google Search Console, Ahrefs / SEMrush, Screaming Frog).
• Experience with content analytics & conversion rate optimization tools - A/B testing, heatmaps, and session recordings (Hotjar, Crazy Egg, Google Optimize).

Additional Preferred Qualifications:

• Understanding of UI/UX principles and how content plays into usability, information architecture, and digital experience.
• Strong analytical skills with experience using Google Analytics, Looker, or other data visualization tools.
• Excellent written communication skills with an emphasis on clarity, engagement, and actionability.

About S&P Global Mobility:

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

What's In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology - the right combination can unlock possibility and change the world.

Our People:

We're more than 35,000 strong worldwide - so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead.

Benefits:

We take care of you, so you can take care of business. We care about our people. That's why we provide everything you - and your career - need to thrive at S&P Global.

Inclusive Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering an inclusive workplace where all individuals have access to opportunities based on their skills, experience, and contributions.

Equal Opportunity Employer:

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.