Digital Content Officer

Royal Hospital Chelsea; London; On-site; GBP 80,000 - 100,000; Full time

Job description

Are you an experienced social media and content professional with the strategic mindset and practical know-how to lead digital channels for a respected national institution?

The Royal Hospital Chelsea, home of the iconic Chelsea Pensioners, is seeking a Digital Content Officer to own and manage our social media presence, lead content planning and delivery across digital platforms, and drive public engagement with our historic mission.

The successful candidate will bring proven experience running social media channels for a high-profile organisation, ideally in the public, heritage, charity or military sectors. You’ll be responsible for producing, scheduling, and publishing content across platforms, engaging with followers, advising stakeholders, and managing a comprehensible, long-term digital content strategy.

What You’ll Do

• Take full ownership of our social media presence - including planning, publishing, community management, and performance tracking
• Develop and deliver a structured social content calendar, balancing proactive campaigns with reactive opportunities
• Create, commission, and curate high-quality multimedia content - including photography, video, and written copy
• Act as the internal point of contact for content needs, working with colleagues to identify and prioritise stories that support our goals
• Use analytics to report on performance, refine strategy, and support digital ad campaigns (e.g. Google AdWords and Meta advertising)
• Manage our website’s core content pages, keeping information current and aligned with key campaigns and institutional tone

Who We’re Looking For

We are looking for a hands-on social media professional with at least two years’ experience managing content for a recognised public institution or national brand. You’ll be equally confident planning campaigns and creating content yourself, with a sharp editorial eye and a clear understanding of what drives engagement in different digital contexts.

You Must Be

• A confident strategist and executor, comfortable switching between content production, community management, and performance evaluation
• Skilled in writing for social media and web, with a feel for tone, accessibility, and brand consistency
• Able to film, photograph and edit content using common tools (e.g. Adobe Creative Cloud, Canva, CapCut)
• Experienced in using platform analytics to inform content decisions and reporting
• Familiar with the values and sensitivities of heritage, charitable or military organisations

Experience working in or alongside government, heritage, charity, military or third-sector organisations will be particularly valued.

How To Apply

Please send your CV, along with a cover letter outlining your relevant experience, and include examples of recent social media accounts or campaigns you have led or contributed to.

This role requires clear thinking, creative instincts, and the ability to communicate with authenticity. Applications with generic or AI-generated cover letters may not be considered, we want to hear your authentic voice and professional insight!

About Us

The ethos of the Royal Hospital is one that puts a premium on selflessness and companionship. Our values of nurturing belonging, respect individuals, encourage pride and enjoy life underpin that ethos. We are united in a shared purpose, living and working together and ensuring everyone has a place in our diverse social and military community.

The Royal Hospital Chelsea is dedicated to equality, diversity, and inclusion, where all backgrounds and abilities can reach their full potential. We pride ourselves on attracting a wide range of talent, removing potential barriers, and promoting equal opportunities. We know, the more varied and inclusive our teams are, the better our organisation will be for our community. We are a Disability Confident employer dedicated to hiring diverse talent and ensuring you are treated with respect throughout the recruitment process and upon joining our community.

Our selection process

Should your application be successful you will be invited to a formal interview, where you will be asked questions relating to your experiences and key requirements of the role. If you are successful after the interviews we will:

• Ask for references from those you have listed on your application form
• Check your right to live and work in the UK
• Check any declarations you have made on your application form
• Ask you to complete a medical form
• Carry out an Enhanced DBS application.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Hospitals and Health Care