Digital Content Executive

Lookers; United Kingdom; Hybrid; GBP 25,000 - 45,000; Full time

Job description

OTE

Overview

Digital Content Executive

Nationwide (HYBRID)

Lookers is seeking a talented Digital Content Executive to join our marketing team. As a leading UK automotive retailer, you'll work with over 30 top vehicle manufacturers, gaining valuable industry experience and reporting to the Digital Team Leader.

As a Digital Executive, you'll be key in boosting our digital presence and running various campaigns across SEO, email, PPC, and other digital marketing channels. You'll come up with innovative strategies to increase brand awareness, drive website traffic, and generate leads for multiple OEM and partner brands. Your job will cover all aspects of digital marketing—from using analytics tools to refine strategies, to implementing SEO tactics, and working with the marketing team on email campaigns. Keeping up with digital trends, you'll suggest new approaches to keep us ahead of the competition.

Responsibilities

1. Content Creation & Management
   • Develop and execute high-quality content across multiple brands, on and offline ensuring brand consistency and tone of voice.
   • Create engaging content for all channels such as email campaigns, SMS marketing, print, point of sales, video content, social media, and website updates.
   • Design and optimise landing pages and offer pages to maximise conversions.
   • Write compelling website copy, social media posts, and promotional materials to drive customer engagement.
2. Campaign Execution & Optimisation
   • Build and execute email marketing campaigns, ensuring content is optimised for open rates, CTR, and conversions.
   • Plan and schedule SMS campaigns to reach targeted customer segments.
   • Manage and update social media content across various platforms to boost engagement and brand awareness. Paid and Organic.
   • Manage offline campaign requirements, support with print requirements as required.
   • Oversee A/B testing for email subject lines, website layouts, and social content to improve performance.
3. Website & Digital Platform Management
   • Maintain and update the website with fresh content, news, and promotional offers.
   • Ensure all offer pages are up-to-date, accurate, and visually engaging – supporting the new car campaign manager.
   • Suggest improvements for creation of new website pages and improve UX/UI.
   • Support the SEO Lead to optimise content for SEO, and user experience to improve rankings and engagement – as required.
   • Manage and optimize online directories, including Google My Business (GMB), ensuring accurate and up-to-date business information, improving local SEO, and enhancing visibility across relevant platforms.
   • Monitor and update online directory listings for all locations, including maintaining consistency of business hours, contact details, and promotional content across multiple platforms.
4. Performance Tracking & Reporting
   • Monitor and analyse campaign performance metrics (email open rates, CTR, conversions, website traffic, social engagement, etc.).
   • Use Google Analytics, social media insights, and email marketing platforms to track and report on performance.
5. Collaboration & Stakeholder Management
   • Work closely with the marketing team to align campaign creation and execution with business goals.
   • Coordinate with external agencies, designers, and developers for content production and website updates.
   • Ensure all digital assets adhere to brand guidelines and compliance standards.

The ideal candidate will be highly organised, ambitious, and have a proactive, positive attitude. Strong analytical skills, creativity, and meticulous attention to detail are essential for this role, as is the ability to collaborate with team members across multiple projects and meet deadlines. Full training will be provided as part of your induction and ongoing learning, allowing you to expand your knowledge of the automotive sector.

Joining Lookers as a Digital Marketing Executive offers opportunities for personal growth and career advancement. You will have the chance to work in a fast-paced environment, manage diverse projects, and contribute to the company's overall marketing success within the dynamic automotive industry.

Ability to build effective professional relationships, managing multi-channel marketing with creative brand communications and campaigns, experienced in effectively manage digital campaigns and drive performance. Great at report writing with knowledge of Google Analytics preferred.

About us:

Lookers are proud to be one of the top three motor vehicle retailers in the UK, representing 32 vehicle manufacturers, selling and servicing a huge range of cars at over 150 franchised dealerships across hundreds of locations throughout the UK & Ireland. We recognise the hard work, flexibility and commitment of our people so we offer an industry leading benefits package. This includes competitive basic salaries plus:

• Enhanced holidays that increase with service
• Eligibility to join one of our car schemes
• Critical illness cover after 2 years and Life Assurance
• Smart Health - free access to support 24 hours a day, 365 days a year
• Enhanced paid maternity, paternity and adoption leave
• For some roles a company car and additional earning potential through commission or bonus.

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people and we like to celebrate and encourage success at all levels with our annual Lookers Excellence Awards. So? What are you waiting for?

Lookers are an equal opportunities employer. We are committed to a working environment that is free from all types of discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful we will conduct relevant employment checks prior to you starting with us. Depending on the role and responsibilities, these could include us verifying your recent employment, address and credit history. We may also conduct a criminal record check and a driving licence check.