Digital Content Editor

Contract details: 1x Fixed Term Contract till February 2026 (Maternity Cover)

About the role

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the team

The Digital Communications team, an integral part of the External Relations directorate, is dedicated to strategically amplifying the Mayor’s initiatives, policies, and events to engage and inform London’s diverse and vibrant population. Through the creation of world-class, innovative digital content, the team leverages a dynamic array of platforms including social media, email, digital advertising, and emerging channels, ensuring impactful communication that resonates with Londoners across the capital and beyond.

About the role

The Digital Content Editor will play a key role in shaping how the Mayor of London and the Greater London Authority communicates with diverse audiences. This role is responsible for creating and editing engaging, audience-focused content across digital channels, translating strategic priorities into impactful messages. By championing best practices in digital content strategy and accessibility, the Digital Content Editor ensures that campaigns are effective, inclusive, and aligned with the GLA's goals.

This position is vital for maintaining the clarity, tone, and effectiveness of the Mayor's digital communications, helping to deliver timely, high-quality content across social media, email, and emerging platforms. The role also contributes to integrated marketing efforts, optimising the use of data and analytics to achieve campaign success. By managing projects, guiding junior staff, and collaborating across teams, the Digital Content Editor ensures that the GLA remains at the forefront of digital communications.

What your day will look like

1. Collaborate with the Digital Communications, Marketing Campaigns, and other External Relations teams to provide content planning and copywriting that supports the production of audience-focused digital content, ensuring alignment with GLA strategic goals.
2. Play a proactive role in the development and delivery of the Mayor of London and the GLA’s digital communications strategies across social media, email, digital advertising, video, photography, and emerging channels, identifying and adopting innovative tools and techniques.
3. Contribute to the planning and organisation of the Mayor of London and GLA’s digital newsroom, supporting the Senior Digital Communications Strategist and the Paid Media team with content planning, project and campaign management, paid campaign development, and email drafting.
4. Work with the Marketing Campaigns team to ensure digital channels are effectively integrated into wider marketing activities, advising on and supporting the use of digital communications channels for campaigns.
5. Proofread, edit, and amend content based on qualitative and quantitative insights and stakeholder feedback, ensuring language is clear, audience-first, and aligned with the correct tone of voice.
6. Ensure all content adheres to the organisation’s editorial and accessibility guidelines, using plain English and tailoring messages to each channel.
7. Develop and implement content strategies that celebrate the diversity of London’s communities, ensuring representation, inclusivity, and alignment with the GLA’s Accessible Communications Policy.
8. Use analytics tools and performance data to monitor, evaluate, and report on the effectiveness of digital communications, providing actionable insights to optimise content and support campaign goals.
9. Work with colleagues and project owners to ensure appropriate planning and management of copywriting, editing, and proofreading tasks, aligning with project timelines and resource availability.
10. Line manage the Digital Communications team Intern, providing guidance, mentorship, and support to help them develop professionally.
11. Build and manage relationships with a cross-section of GLA staff, including the Mayor’s Office, senior staff, policy leads, and external suppliers, to deliver effective digital communications.
12. Proactively manage workload and resources, escalating potential issues to the Senior Digital Communications Strategist and Head of Digital Communications as needed.
13. Be prepared to support rapid response communications during crises or urgent events, ensuring timely and accurate dissemination of information.
14. Promote and enable equality of opportunities, reflecting and championing the diverse needs and aspirations of London’s communities.
15. Embrace a flexible approach to work, participating in cross-departmental and organisational initiatives and tasks, and understand this role may occasionally involve working outside of usual office hours.

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• Exceptional copywriting and editing skills, capable of crafting audience-focused, clear, and impactful content aligned with organisational goals.
• Strong experience in leveraging social media, email marketing, and digital advertising for communications, campaigns, advocacy, and engagement, with an understanding of emerging trends and platforms.
• Proven experience in creating accessible and inclusive digital content that reflects and celebrates diverse audiences.
• Proficient in using analytics tools to measure performance, derive insights, and inform strategies for continuous improvement.
• Working knowledge of website content management systems specifically Mailchimp, and design tools such as the Adobe suite and Canva.
• Strong understanding of politically sensitive work, with experience managing relationships with stakeholders, including senior leadership.
• Comfortable working under pressure and adapting to a changeable environment.
• Proven ability to manage and mentor junior staff, fostering their professional development and enhancing team capacity.

Job purpose

To translate strategic priorities and message into engaging, audience-focussed and timely content for the Mayor of London and GLA digital channels.

To provide copywriting and editing that supports the work of the Digital Communications and Marketing Campaigns teams in promoting the work of the Mayor of London and the GLA.

To champion best practice digital content strategy within External Relations and across the organisation.

Principal accountabilities

• Work with the Digital Communications, Marketing Campaigns, and other External Affairs teams to provide content planning and copywriting that supports the production of audience-focussed digital content to meet GLA strategic goals.
• Play a proactive role in the development and delivery of the Mayor of London and the GLA’s digital communications strategies across social media, email, digital advertising, web, video, photography and more including emerging channels.
• Play a proactive role in planning the Mayor of London and the GLA’s day-to-day digital newsroom.
• Work with the Marketing Campaigns team to ensure that digital channels are integrated appropriately into wider marketing activity, advising and supporting on the use of digital for marketing campaigns.
• Proof read, edit and amend content in line with qualitative and quantitative insight and feedback from stakeholders.
• Ensure that copy uses plain English, adhere to the organisation’s editorial and language guidelines and are audience focussed – tailoring messages, scripts and storyboards as appropriate to each channel.
• Ensure that the language used in marketing communications is accessible to all and complies with the GLA’s Accessible Communications Policy.
• Use qualitative and quantitative data, as well as web and social analytics to optimise content marketing and support campaign goals.
• Work with internal clients and project owners to ensure that appropriate planning is undertaken to identify and manage copywriting/editing/proofreading tasks appropriately.
• Develop and manage relationships with a cross-section of GLA staff including the Mayor’s Office, senior staff and policy leads.
• Be proactive in identifying and managing workload to ensure efficient management of resources, escalating any potential resource issues to the Senior Digital Communications Manager and Senior Digital Communications Officer in a timely manner.
• Realise the benefits of London’s diversity by promoting and enabling equality of opportunities and promoting the diverse needs and aspirations of London’s communities.
• Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job and participating in multi-disciplinary cross-department and cross organisational groups and tasks teams.
• This role could include some work outside of usual office hours, including weekends, bank holidays and evenings.

Person Specification

Technical requirements/experience/qualifications

• Exceptional copywriting and editing skills.
• Experience of using social media, email marketing and/or digital advertising for communications, campaign, PR, advocacy or marketing initiatives.
• A strong understanding of visual storytelling and its uses in digital communications.
• An understanding of data analytics, user experience and accessibility in the context of effective digital communications.
• Experience of audience identification and analysis.
• Working knowledge of website content management systems, email marketing CRMs and design tools.
• Understanding of politically sensitive work.
• Experience of working under pressure and in a changeable environment.

Planning and Organising

…is thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard

Level 2 indicators of effective performance

• Priorities work in line with key team or project deliverables
• Makes contingency plans to account for changing work priorities, deadlines and milestones
• Identifies and consults with sponsors or stakeholder in planning work
• Pays close attention to detail, ensuring team’s work is delivered to a high standard
• Negotiates realistic timescales for work delivery, ensuring team deliverable can be met

Responding to Pressure and Change

…is being flexible and adapting positively, to sustain performance when the situation changes, workload increase, tensions rise or priorities shift

Level 2 indicators of effective performance

• Maintains a focus on key priorities and deliverables, staying resilient in the face of pressure
• Anticipates and adapts flexibly to changing requirements
• Uses challenges as an opportunity to learn and improve
• Participates fully and encourages other to engage in change initiatives
• Manages team’s well-being supporting them to cope with pressure and change

Organisational Awareness

….is understanding and being sensitive to organisational dynamics, culture and polities across and beyond the GLA and shaping our approach accordingly

Level 2 indicators of effective performance

• Challenges unethical behaviour
• Uses understanding of the GLA’s complex partnership arrangements to deliver effectively
• Recognises how political changes and sensitivities impact on own and team’s work
• Is aware of the changing needs of Londoners, anticipating resulting changes for work agendas
• Follows the GLA’s position in the media and understands how it impact on work

Communicating and Influencing

…is present information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us

Level 2 indicators of effective performance

• Communicates openly and inclusively with internal and external stakeholders
• Clearly articulates the key points of an argument, both verbal and written communication
• Persuades others, using evidence-based knowledge, modifying approach to deliver message effectively
• Challenges the views of others in an open and constructive way
• Presents a credible and positive image both internally and externally

Stakeholder Focus

….is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations

Level 2 indicators of effective performance

• Seeks to understand requirements, gathering extra information when needs are not clear
• Presents the GLA positively by interacting effectively with stakeholders
• Delivers a timely and accurate service
• Understands the differing needs of stakeholders and adapt own service accordingly
• Seeks and uses feedback from a variety of sources to improve the GLA’s service to Londoners

Research and Analysis

... is gathering intelligence (information, opinion and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits.

Level 1 indicators of effective performance

• Uses a variety of methods and sources to gather relevant data and information
• Checks accuracy of data and information before using it
• Assesses trends in data and spots connections to draw meaningful conclusions
• Summarises research outcomes in a clear and concise way
• Focuses on the research goal, working in a systematic way

Reasonable adjustment
Reasonable adjustment will be made to working arrangements to accommodate a person with a disability who otherwise would be prevented from undertaking the work

Application Process

How to apply

If you would like to apply for the role you will need to submit the following:

• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement.
Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345)

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Annika Iantosca would be happy to speak to you. Please contact them at Annika.iantosca@london.gov.uk.

Once you have submitted an application, your details will be reviewed by a panel.

If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is: Week Commencing 4th March, 2025

Equality, diversity and inclusion
London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

Benefits
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

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