Digital Communications Officer

Job Summary

THIS POST IS FIXED TERM/SECONDMENT FOR 12 MONTHS DUE TO MATERNITY COVER.

IF YOU ARE INTERESTED IN APPLYING FOR THE SECONDMENT POSITION, YOU MUST OBTAIN PERMISSION FROM YOUR CURRENT LINE MANAGER PRIOR TO APPLYING FOR THIS POST.

We are recruiting an experienced digital communications professional to join Powys Teaching Health Board as our Digital Communications Manager on a one year secondment to cover maternity leave.

Main duties of the job

You will be the lead officer within the team for the development and implementation of the Health Board's digital communication strategy through the delivery of high-quality digital communications.

This includes day-to-day management of the health board's corporate bilingual digital and social media channels within the Engagement and Communication Team (including the health board website) and providing advice and support to clinical and corporate teams across the health board in the management and development of corporate and departmental channels.

The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.

About Us

Being the smallest Heath Board in Wales means that you won't get lost in the crowd. Everybody at Powys Teaching Health Board is valued for the contribution they make to our varied and diverse portfolio of community-based services. Together, we can continue to make a real difference to our patients and build on our unrivalled reputation.

As a supportive and progressive employer, we actively encourage you to carve out a career with us, through a range of development pathways. We're also lucky enough to be situated in one of the most beautiful rural counties in Britain, let alone Wales! Achieving a healthy 'life work' balance is essential, and something we recognise by prioritising your well-being.

To start your journey with us, and to learn more about what we can offer you please visit: https://pthb.nhs.wales/working-for-us/. There you will find information about our benefits and values, read staff experiences and more about what our beautiful county has to offer.

Date posted

01 April 2025

Pay scheme

Agenda for change

Band

Band 6

Salary

£37,898 to £45,637 a year per annum (pro rata if part time)

Contract

Fixed term

Working pattern

Full-time, Part-time

Reference number

070-AC017-0225-A

Job locations

To be confirmed following recruitment

Bronllys / To be confirmed on recruitment

LD3 0LY

Job Description

Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.

Responsibilities

• Evidence of developing and maintaining strong relationships with influential stakeholders.
• A high level of IT skill and familiarisation with full Microsoft Office Suite and other relevant software.
• Ability to use email, internet, intranet, social media and other computer workspace in support of personal and organisational communications.
• Ability to interpret and communicate clinical advice and information to patients, the public and media.
• Ability to advise clinicians and other specialists on the interpretation and communication of health advice and policy.
• Ability to meet tight and rigid deadlines.
• Ability to work on multiple tasks.
• Ability to stay calm in a crisis.
• Ability to think quickly and clearly when faced with unexpected and complex challenges requiring an immediate response.
• Ability to respond rationally to emotional, highly charged and unwelcome situations.
• Ability to work on own initiative.
• Ability to travel to locations across Powys, and to work effectively from remote locations including home.
• Ability to work hours flexibly.
• Excellent written and oral communication skills.
• Excellent proof-reading skills and attention to detail.
• Ability to train others in the use of digital communications programs or tools.
• Ability to work across organisational boundaries and within different environments.
• Ability to effectively manage competing priorities with confidence and meet deadlines.
• Problem-solving skills and ability to respond to sudden unexpected demands.
• Ability to work reliably and efficiently under own initiative or as part of a team at different levels within the organisation.
• Good time management skills and ability to prioritise, plan and manage own time to meet tight deadlines and schedules.
• Report on performance of content across social media channels, website and intranet and analyse data to draw insights that provide optimisation opportunities.

Qualifications and /or Knowledge

Essential

• Educated to degree level in digital communications or other relevant field or equivalent level of knowledge and experience.
• Proven knowledge of digital communications web accessibility requirement for public sector bodies.
• Welsh Language requirements for digital communications.
• Proven knowledge of SEO and web analytics.
• Proven advanced written and verbal communication skills required, which are adaptable to different audiences and purposes.
• Good knowledge and practical application of communications, public relations, journalism and marketing communication techniques.
• A good understanding of digital design techniques.
• Evidence of continuing professional development.

Desirable

• Knowledge of MURA CMS.
• Understanding of paid social media and marketing campaigns.
• Understanding of the NHS and of health issues.

Experience

Essential

• Extensive experience of working in a digital communications or related role.
• Experience in developing and delivering digital communications strategies.
• Experience of producing content for multiple digital channels including website, intranet, email and social media.
• Project management experience.

Desirable

• Reporting live from events and incidents via social media channels.
• Managing bilingual digital platforms.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website.

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants.

Employer details

Employer name:
Powys Teaching Health Board

Address:
To be confirmed following recruitment

Bronllys / To be confirmed on recruitment

LD3 0LY

Employer's website:
https://pthb.nhs.wales/working-for-us/