Digital Communications Manager

Paul Smith is one of Britain’s leading independent design companies. We champion positivity, curiosity and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

We are looking for a Digital Communications Manager to manage the Global Digital & Marketing Plan across the UK/EU/US and ROW. In this role, you will work closely with key stakeholders across the business to ensure the coordination of key launches and brand moments in line with the Global Communications Calendar and to ensure communications are delivered effectively and efficiently through various Paul Smith channels. Additionally, you will oversee strategy with all digital agencies across Paid Search, Email, Affiliates, Display Advertising and Influencer relationships and collaborate with the Paul Smith Japan team to discuss global marketing initiatives.

The Role

• Manage and maintain the global digital and marketing plan, ensuring consistency and efficiency in communications across channels.
• Liaise with key stakeholders across the business, ensuring brand messages are communicated clearly through imagery and copy.
• Act as the main point of contact for all digital communications, providing support to the Head of Department with correspondence.
• Work closely with the internal creative team to develop digital assets for seasonal marketing activities, including campaigns, digital shoots, and sales, ensuring global requirements are met.
• Collaborate with the Head of Department to manage the digital marketing budget, ensuring efficiency in spend across channels on a seasonal basis.
• Oversee, support, and develop relevant staff, including recruitment and appraisals as required.
• Monitor competitors' marketing activities and explore new ideas for creative and content across marketing channels.
• Assist the Head of Department with key seasonal campaigns, content optimization, and international expansion projects.
• Oversee the localisation of digital content and campaigns for key markets, including North America.
  
  

Your Skills & Experience

• Proven experience in digital marketing and communications, ideally within a global fashion or retail environment.
• Strong understanding of digital marketing channels, including Paid Search, Email, Affiliates, Display Advertising, and Influencer Relations.
• Experience in managing and collaborating with cross-functional teams and agencies.
• Strong project management skills, with the ability to manage budgets, timelines, and multiple priorities.
  
  

Who You Are

• Excellent communication skills, both written and verbal, with the ability to engage stakeholders at all levels.
• Able to plan, organise and prioritise. Work to strict deadlines in a fast-paced environment.
• A creative and strategic mindset, with an eye for detail and a passion for staying ahead of industry trends.
• Analytical and numerate when reporting on campaigns.
• Team worker, able to build effective working relationships. Excellent interpersonal skills and customer focused.
• Desirable to have a genuine interest in Luxury Fashion.
• Prepared to be flexible to work over hours during busy periods.
  
  

What's In It For You

• A generous clothing allowance.
• Discretionary discount on PSL goods.
• Private Health Insurance with Vitality.
• An annual leave entitlement of 25 days, plus Bank Holidays.
• Holiday trading.
• Cycle to work and travel loan schemes.
  
  

Please note, this role is not eligible for sponsorship in the Skilled Worker visa category.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.

If you like the sound of what you’ve read so far, find out more about our company culture and the full list of benefits we can offer you.