Digital and Branding Coordinator

This new role will have responsibility for leading on social media and niche marketing, ensuring the festival reaches a wide audience, and grows attendance and brand awareness.

The post holder will also be responsible for delivering consistent branded assets for the festival venues and UK-wide partner cinemas. Reporting to the GFF Marketing Coordinator, the post holder will work closely with colleagues in the festival and marketing teams to gather, create and plan social media content required for marketing the film festival’s programme of events and screenings.

Working with the GFF Venue Operations Coordinator, the post holder will lead on gathering venue branding and asset requirements, commissioning them and delivering them.

• Full-time
• Fixed-term contract, December 2024 to 31 March 2025
• Some weekend and evening work may be required

Role responsibilities:

• Lead on the social media marketing of GFF, building and delivering a strategy for all of our channels that increases engagement with the festival programme and brand awareness.
• Continuously improve social media impact by capturing and analysing the appropriate social data/metrics, insights and best practices, and applying the information to drive performance.
• Create and commission content including images and video for use on digital platforms.
• Provide engaging text, image and video content for GFF social media accounts that builds meaningful connections and grows the GFF community.
• Gather site-specific venue requirements for branded dressing and ensure assets are ordered and delivered by deadlines.
• Explore opportunities for branding of partner venues, suggesting solutions and creative ideas for different locations.
• Create a Partner Marketing Pack for GFF venues, partners, funders and partner cinemas.
• Work closely with marketing and festival colleagues, and other organisational stakeholders, to create and coordinate content.
• Regularly monitor the user engagement level and perform additional tasks such as identifying influencers for possible collaboration purposes.
• Ensure GFF is represented professionally on all digital platforms, that branding is correct and present, and GFF’s tone of voice is maintained across channels.
• Provide external partners with digital content and print assets as required.
• Create online content including festival web landing page updates, post blogs and news, and edit web stories and overall web content to ensure accuracy, clarity and consistency.
• Working with the Glasgow Film Public Engagement Coordinator, develop a database of local community and interest groups for niche marketing opportunities.
• Ensure relevant groups are informed of specific interest titles and special events.
• Research and develop new festival audiences.
• Monitor the festival’s venues for branding and assets to ensure displays are compliant and visible.
• Deliver an end of festival report that identifies progress/achievements and areas for development.

Person specifications:

• An understanding of, and confidence in using, social media and the content to drive audience engagement.
• Knowledge of film festivals and cinema culture.
• Extensive experience in running social media accounts and creating engaging content.
• Experience in planning and strategies for marketing a programme of events.
• Understanding of visual digital content for successful promotion.
• Confidence in working with external partners and stakeholders.
• Excellent administrative and organisational skills.
• Design software experience in creating and editing assets for digital platforms.
• Ability to manage multiple tasks calmly, prioritise and adapt to changing plans.
• Willingness and ability to work flexibly, including long days and weekends on site in the period before and during Glasgow Film Festival.
• Has a professional manner in representing GFF and adheres to organisational deadlines.

If you’d like to apply for the post, please:

Please note that, in line with our environmental policy, we are only handling applications electronically. We will confirm we have received your application by e-mail.

We hope to hold interviews in person on 22 or 25 November. Please let us know, in your cover letter, whether you would be available for interview on those dates, so we can make arrangements for any short-listed candidates.

The closing date for this position is 13/11/2024 at 10:00