Digital Advertising Strategist

3900 Veterans Memorial Highway, Bohemia, New York, United States of America Req #1086

Monday, January 6, 2025

Essence of the Role (Role’s Purpose):

Digital Advertising Strategist - Paid Social Advertising / Paid Search Media/SEM/PPC (Facebook Ads & Google Ads)
We are currently seeking a Digital Advertising Strategist to join our growing team. This role can be remote, hybrid, or on-site in Ronkonkoma, NY. Associates residing within a certain distance of the office work hybrid or on-site.
In your role as Digital Advertising Strategist, you will be responsible for driving sales, acquiring customers, and branding through digital media channels for our direct-to-consumer eCommerce website and Wholesale division. You will be responsible for planning, executing, evaluating, and optimizing digital advertising strategies to key performance metrics set by the team. You will ensure that all reporting and digital advertising management are carefully executed with the highest quality and in a timely manner. Being hands-on with the day-to-day tasks of managing digital advertising, you will help craft the advertising strategy of the company. This role requires a strong understanding of paid social media ads and paid search marketing/PPC/SEM to effectively develop, manage, and implement advertising strategies and decisions.

Recipe for Success (Responsibilities):

1. Daily monitoring and pacing of monthly budgets
2. Grow digital advertising sales while ensuring that KPIs are being met.
3. Develop, optimize, test, and manage paid campaigns across digital channels including social, search, display, shopping, re-targeting, etc.
4. 100% ownership of digital advertising budgets and KPIs on Facebook Ads, Instagram Ads, Google Ads, Microsoft Advertising, & other 3rd party media platforms.
5. Analyze results and make data-driven recommendations to improve advertising performance
6. Monitor, track, and report on metrics, including trend analysis
7. Work with in-house creative team to create high converting images and video creatives
8. Setup, verify and troubleshoot advertising pixels
9. Keep current with industry trends and best practices
10. Manage relationships with advertising vendors
11. Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving before, during, and after normal working hours.
12. Direct response copywriting 500-1,000 word advertorials and sales pages that convert.
13. Work Eastern Standard Time zone
14. Additional duties as assigned

Ingredients Required (Qualifications):

1. 3+ years experience with digital advertising campaign management
2. Strong quantitative skills and knowledge of statistics
3. Capability to analyze data and trends
4. Must have high attention to detail, numbers, proofreading, writing, and editing skills for accuracy
5. Bachelor's Degree is required
6. Proficient in Microsoft Office
7. Advanced Excel skills is a plus

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are a drug-free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, LLC is an Equal Opportunity Employer.