Data Planner

TMWUnlimited...; London; Hybrid; GBP 35,000 - 55,000; Full time

Job description

The Strategy and Data Planning and Intelligence teams are the catalyst for effective and award-winning creative work. We’re looking for a Data Planner with a minimum of 3 years’ experience working in CRM to join our team. You’ll work in collaboration with our Senior Data Planners, Data Planning Director, Strategic Planners and Analysts. You’ll be passionate about data, adept at simplifying complex data scenarios and capable of translating them into actionable strategies for our client’s CRM focused marketing initiatives.

You’ll have the opportunity to work with a talented team of data and strategic planners, data scientists and analysts who are passionate about making a positive impact on their clients’ business. We work collaboratively to deliver strong work, and you’ll play an influential role in that process.

Responsibilities

1. Customer journey planning & data strategy
   • Create targeting strategies using segmentation and data models to support personalisation and relevance
   • Collaborate with strategic planners on the creation of customer comms journeys, including all data logic, moments for data capture and data points for email/push triggers
2. Data insight, reporting & analytics
   • Ensure tracking is across all campaign briefs
   • Define campaign measurement frameworks, define metrics and deliver insight led campaign reports
   • Help drive forward the Test & Learn agenda across CRM
3. Lead implementation of CRM Strategy
   • Articulate CRM strategy into data briefs that align targeting, contact strategy, and creative elements and manage the briefing process with key stakeholders
   • Develop and maintain a deep understanding of the marketing platform, Braze, the capabilities, limitations and new features to support relevance and personalisation
4. Project management
   • Manage multiple projects on different accounts, including setting priorities, timelines, and resource allocation
5. Data Governance
   • Maintain a comprehensive understanding of the clients’ database infrastructure, data and Martech stack
   • Familiarity with GDPR regulations and their implications regarding lawful bases and permissions in communications throughout the customer experience as well as best practice

What you will need to succeed …

Skills

• Strong core skills – data logic, models, targeting and segmentation, technical understanding of CRM systems
• You will have an immaculate attention to detail.
• You will understand how data and insight drives the strategic and creative process.
• You will be confident and engaging when presenting data and their findings.
• This person is comfortable handling, manipulating and dissecting Zero and 1st party data.
• Good facilitation skills with our operations team to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the data planning process

Experience

• Data planner with 3+ years in CRM
• Experience of end-to-end campaign data planning
• Experience turning customer journeys into reality, applying data logic
• Experience delivering Test & Learn
• Experience in uncovering capabilities of CRM tools

Personality

• Substantive, authoritative and credible
• Must enjoy the challenge of being in the spot-light and be fast on their feet
• Good interpersonal skills and emotional intelligence
• Positive attitude in the face of adversity
• Passionate about communications
• Enjoys collaboration
• Keen to develop planning skills

What we give…

We believe in the power of a strong culture that puts people at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow.

You’ll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Great benefits package, including:

• 25 days holiday (increasing year on year to max 30 days)
• Christmas Closure, Birthday Day and Volunteer Day
• Flexible Bank holidays
• Flexible Hybrid working
• Pension, Life Assurance, Eye Tests, Flu Jabs
• Purchase Holiday, Taste Card
• Cycle to work and Electric Car Scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What we value…

Together, we put people first and believe our values make us who we are.

• Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
• Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

We are an Equal Opportunities employer and welcome applications from all sections of the community.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.