Customer Relationship Management Manager (London UK Based ONLY)

**CANDIDATES MUST HAVE THE RIGHT TO WORK IN THE UK**

Overview:

Ashcorp is a global group that is the leading fashion retail company in Africa, with over 100 internationally coveted designer brands via ASHLUXURY.com and we are dedicated to fostering the development of a suite of socially conscious and impactful minority-led brands via YAART PROJECT. Some of our brands include Ashluxe, plus234Labs, and Vertical Rave. Our Design Ethos is: Exploring native aesthetics through the lens of aspiration, tailoring, streetwear, sportswear, and lifestyle in a contemporary sense. Founded in 2017 by Yinka Ash, Ashcorp operates branches in Lagos and London.

Role Overview:

The CRM Manager for our fashion retail business will develop and execute innovative customer relationship strategies that enhance brand loyalty, drive repeat purchases, and maximise customer lifetime value. This role involves analysing customer behaviour, creating personalised experiences, and implementing CRM campaigns that align with the brand’s identity and premium customer expectations.

Job Description:

Key Responsibilities:

1. Design and implement a CRM roadmap:

• Tailored to the needs of fashion retail customers, focusing on driving retention and engagement.
• Develop segmentation strategies that reflect customer personas, purchase behaviours, and brand affinity.
• Collaborate with the creative and merchandising teams to align CRM initiatives with seasonal campaigns, new product launches, and exclusive collections.

2. Campaign Management:

• Plan and execute omnichannel campaigns (email, SMS, app notifications, and direct mail) to engage customers across their buying journey.
• Create tailored campaigns for loyalty programs, VIP customer experiences, and exclusive fashion events.
• Conduct A/B testing to optimise messaging, design, and timing for maximum campaign effectiveness.

3. Customer Insights and Analytics:

• Analyse customer purchase history, engagement trends, and demographics to derive actionable insights.
• Monitor CRM KPIs such as retention rate, average order value (AOV), and frequency of purchase.
• Prepare and present reports on campaign performance, customer behaviour, and ROI to key stakeholders.

4. Technology & Platform Management:

• Oversee the implementation and maintenance of CRM platforms like Zoho, Klaviyo, or others specific to retail needs.
• Partner with IT to ensure seamless integration of CRM tools with e-commerce platforms and POS systems.
• Evaluate and adopt emerging CRM technologies and features to stay ahead of retail trends.

5. Loyalty & Personalisation:

• Enhance the loyalty program, creating tiered benefits and exclusive perks to reward repeat customers.
• Develop and execute strategies for personalised recommendations, styling tips, and curated content based on customer preferences.

6. Team Leadership:

• To lead and mentor a lean team of CRM executives.
• Build a culture of continuous learning and innovation within the CRM function.

Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Salesor a related field.
• Experience: Minimum of 4years of experience in a customer experience role or a related field within the luxury fashion industry.

Experience

• Demonstrated ability to drive retention and customer engagement in a retail environment.
• Expertise in CRM platforms such as Salesforce, HubSpot, or similar, with a strong grasp of automation.
• Familiarity with e-commerce platforms like Shopify, Magento, or custom solutions is preferred
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, Klaviyo, or similar.
• Proven track record of driving customer retention and revenue growth through CRM strategies.

Skills and Competencies:

• Strong analytical skills and experience in working with customer data and segmentation.
• Proficiency in managing campaigns that reflect luxury or fashion brand standards.
• Creative mindset with an eye for detail and a strong understanding of visual storytelling.
• Exceptional project management and organisational skills.
• Up-to-date knowledge of fashion retail trends, consumer behaviour, and digital marketing innovations.
• Excellent understanding of customer segmentation and targeting strategies.
• Proficiency in A/B testing, campaign optimisation, and marketing automation.
• Knowledge of email marketing best practices, deliverability, and compliance.
• Familiarity with digital marketing channels and strategies, including social media, paid media, and SEO.

Why Join Us:

• Be part of a prestigious and innovative luxury fashion brand.
• Work in a dynamic and creative environment with a passionate team.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.

Application process

Please send your CV to careers@ashcorpgroup.com marked “CRM Manager” in the subject line.

Ashcorp is dedicated to supporting a more ethical and inclusive industry. We believe that diversity in all forms makes the workplace conductive and richer. This gives everyone to express their talents, both individually and collectively. In the spirit of inclusivity, qualified applicants will be considered regardless of age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.