Customer Data Analyst - Sweaty Betty - (12-Month FTC)

Current employees, please apply in Workday.

As a Customer Data Analyst, you'll turn complex data into growth opportunities, playing an instrumental role in shaping our customer strategy and tactical trading plans. By translating data into actionable insights, you'll empower our Marketing, Ecom, and Product teams to develop data-driven, customer-centric strategies.

Key Responsibilities:

1. Partner with internal teams to identify and prioritise key customer questions, conducting comprehensive analyses that inform strategic decisions aligned with customer needs and market trends.
2. Analyse customer behaviour, product, and transactional data on a weekly and monthly basis to provide actionable insights, identify trends, and uncover tactical opportunities.
3. Own the customer segmentation model, leveraging advanced analytics to predict customer behaviours, and lead customer-focused experimentation initiatives to uncover new opportunities.
4. Confidently communicate insights to stakeholders at all levels by employing data storytelling techniques, ensuring that complex data is transformed into clear, engaging, and actionable narratives.
5. Proactively develop and improve PBI reports ensuring that complex analyses are understandable and actionable for non-technical stakeholders.
6. Collaborate with the central data team to guarantee data accuracy by conducting regular validations and deepening our understanding of data logics.

Required Skills:

1. Strong analytical skills in handling large, diverse datasets. Adept at identifying patterns, predicting trends, and providing comprehensive customer-focused solutions.
2. Advanced proficiency in Excel, SQL, and Power BI. Python is preferable.
3. Highly numerate, with excellent written and verbal communication skills and meticulous attention to detail.
4. Ability to effectively plan and prioritise tasks in line with business requirements.

Our DEI Commitment:

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion, and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community, and the world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing, and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies, and inclusive, always. Because when we say all, we mean it.