Customer and Event Marketing Manager, UK

Centrical, the Performance Experience Platform, empowers best-in-class customer experiences for the world’s leading brands by building highly engaged and productive frontline teams. The platform personalizes the employee experience, guiding individual success and growth through AI-driven performance, coaching and quality management, personalized microlearning, and voice of the employee—all wrapped in industry-leading gamification to make the experience both fun and rewarding.
In addition, Centrical’s AI copilot empowers frontline managers to develop their teams through more effective and efficient coaching.

Founded in 2013, Centrical serves a diverse client base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, London, and Israel.

Centricial is seeking a dynamic Global Field and Customer Marketing Manager who will develop and lead multichannel marketing activities in close collaboration with Customer Success and Sales teams to increase customer adoption, retention, renewal, and loyalty, closely tied to company revenue goals and objectives. The successful candidate will have a passion for creating raving customer fans and be business savvy in the entire sales and post-sales adoption strategy. This role will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to inform the best customer experience campaigns and events. This role reports to the Head of Growth.

Responsibilities:

• Leverage and promote customer success through all marketing and sales channels including social media, customer videos, and customer experience events.
• Support customer content and attendance driving at global events and conferences aimed at bringing together customers and facilitating experience sharing.
• Work cross-collaboratively with teams on building a repository of customer case studies and use cases with 3rd party vendors that the field can use to increase adoption; support the creation of compelling customer stories that drive interest and awareness in the market.
• Develop and launch strategic customer events in key industries that strengthen customer communities and reinforce the company’s relationships with key customers.
• Work closely with Field Marketing, Sales, and Product teams to market and promote customer successes.
• Own global customer go-live initiatives and community/user events and support local third-party events in the UK (in partnership with Field Marketing).
• Stakeholder Management – Lead others to strongly align with business stakeholders in order to contribute to attaining company objectives.
• Own local field marketing initiatives in the UK like community and user events, customer go-lives, and local industry association events.
• Own content that is customer-focused and aligned to overall growth marketing plans.

Requirements:

The role demands an individual who has a strong ability to think strategically but also execute on multiple competing priorities and can ramp quickly into an innovation-led, cloud/SaaS environment. The ideal candidate will have excellent marketing strategy & communication skills, a self-motivated drive, and the unique ability to deliver fast time-to-market with high quality and flawless execution in the region. A strong customer empathy and relationship-building ability is a must.

The candidate must have:

• 5+ years of experience in marketing strategy with customer marketing, field marketing, and other related marketing roles focused on post-sales marketing.
• A passion for customers, their business success, and creating raving fans of Centrical.
• Domain experience in the high-tech software industry with contact centers, performance management, a plus.
• Proven success developing customer and field marketing strategy and plans at a local and regional level; strong regional execution including customer events, is a must.
• Strong ability to work with Account Executives and business stakeholders; Strong presence with the ability to provide marketing point of view on contribution to business targets.
• Growth and innovation mindset; Track record for driving innovative, creative concepts from strategy through to execution.
• Ability to think strategically and execute multiple competing priorities with fine attention to detail.
• Exceptional customer-facing skills and experience.
• Must be a team player, demonstrated high performer and willingness to take initiative.
• Ability to develop effective working relationships across the company, including other marketing teams, sales, product management, and business development.
• Bachelor’s degree in business administration, marketing, or related fields a plus.

Centricial is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran.

Please send resume to: jobs@centrical.com