Customer Activation Manager - Out of Home

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Customer Activation Manager - Out of Home, Andover

Location: Andover, United Kingdom

Job Category:

Customer Service

EU work permit required:

Yes

Job Reference:

529acb061794

Job Views:

3

Posted:

30.03.2025

Expiry Date:

14.05.2025

Job Description:

Great People Work Here

In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.

The Customer Activation Manager will have experience as a trade or shopper marketing manager or with commercial experience in the Foodservice channel, who has the ability to create activation plans in key accounts that inspire our customers and influence our consumers in Out of Home (OOH) channels.

• Are you energetic and enthusiastic, with a passion for customer understanding?
• Do you thrive on building partnerships and making a visible impact on growth?

Key Responsibilities

You'll create an engaging point of sale to inspire consumers in outlet and support the OOH sales team in winning new business. Some of the things to keep you busy will be:

• Create a 12-month activation plan for key wholesalers and end-user accounts aligned to our brand plans. Channels include Workplace catering, Hotels, Travel, Coffee Shops etc.
• Own an always-on activation calendar and plan activations during the year – close relationship with OOH sales team, brand team and activation team.
• Creation of high impact, insight-based, compelling selling stories tailored to support mesh trade-up and value-adding initiatives.
• Manage key performance indicators across campaigns to measure success and report back on findings with recommendations for future activations.
• Interpret and present category data to wholesaler buyers and end-user customer buying teams, managing budgets and delivery timelines to ensure campaigns go live to align with brand marketing.
• Creation of RTM adverts, newsletters, online digital banners and other RTM specific platforms - also working with creative agencies to design and deliver assets on time and within budget and ensure a high quality library of materials.
• Support innovation workstreams with activation tasks including buyer boxes, selling stories, trade events.
• Work with our Shopper Experience Manager to create tea menus, perfect serve solutions and tailored assets with the aim of increasing visibility of Twinings brand within key end-user accounts.
• Launch assets with clear comms to end-user customers/staff.

• Contract Catering – selling support decks, internal sell-in – launch activation.
• Travel – customer facing adverts in on-board magazines, staff training manuals, photography and copy for menus.
• Hotels – serve recommendations, menus, training manuals, merchandising, imagery.
• New Business – tenders, sustainability, selling decks, brand day prep, presenting at meetings, product range review.

Skills, Knowledge and Expertise

• Experience as an activation, trade or shopper marketing manager, or with commercial experience in Foodservice channels.
• Experience of managing budgets and raising PO’s.
• A can-do person with strong project management and planning skills.
• Experience of presenting plans at a high-level to both internal and external stakeholders.
• Agency management experience to convey clear creative activation requirements.
• High performance mindset, resourceful and determined to find ways to overcome challenges.
• They will be able to lead and deliver work cross functionally with high collaboration.

Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.

Our approach to Diversity, Equity & Inclusion

TwiningsOvo is focused on bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, have a sense of belonging, and do meaningful work together.