CRO & Data Analyst

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As a CRO & Data Analyst, you will play a dual role in enhancing both website performance and data-driven decision-making across the business. In the CRO capacity, you will analyze user behavior, implement optimizations, and execute A/B tests to improve user experience and conversion rates. In the Data Analyst role, you will support Paid Marketing, Marketplaces, and E-commerce teams with advanced data analysis, leveraging Google BigQuery, SQL, and Looker to extract insights and optimize digital performance.

This role requires a strong analytical mindset, a deep understanding of conversion rate optimization (CRO) principles, and expertise in handling large datasets to uncover trends and drive business decisions.

Key Responsibilities:

CRO & Website Optimization:

• Analyze user behavior and website data to identify opportunities for improving conversion rates and user experience.
• Design, execute, and monitor A/B tests and multivariate experiments to validate hypotheses and optimize the site.
• Work closely with development teams to implement CRO changes, from wireframing and testing to monitoring outcomes.
• Track and report on CRO initiatives, showing impact on key performance indicators (KPIs) and recommending next steps.

Data Analytics & Reporting:

• Extract, clean, and analyze large datasets using Google BigQuery and SQL to uncover trends and insights.
• Support digital marketing teams (Paid, Marketplaces, and E-commerce) with performance data analysis, identifying ways to optimize campaigns and maximize revenue.
• Build and maintain interactive dashboards in Google Looker to provide real-time business insights.
• Conduct ad-hoc deep dive analyses, working with cross-functional teams to answer complex business questions with data.
• Ensure reporting accuracy, data integrity, and consistency across departments.

Key Skills & Experience:

• 2-4 years of experience in CRO, data analytics, or digital marketing analytics roles.
• Strong proficiency in Google BigQuery and SQL to query and analyze large datasets.
• Experience in Google Looker (Looker Studio) for building dashboards and visualizing insights.
• Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing platforms (e.g., AB Tasty, Google Optimize).
• Deep understanding of CRO principles, user experience best practices, and digital performance optimization.
• Ability to interpret complex data sets and translate them into actionable recommendations.
• Experience working with paid media, marketplaces, or digital marketing analytics is a plus.
• Highly organized, with strong problem-solving skills and the ability to manage multiple projects and deadlines.

Why Join Us?

This role is ideal for a data-driven, analytical thinker who is passionate about improving digital experiences and business performance. You’ll have the opportunity to work across teams, implement meaningful optimizations, and drive real impact through both CRO strategies and advanced data analysis.

If you’re excited about combining data science, digital marketing, and website optimization into one role, we’d love to hear from you!