CRM Specialist, Personalised Offers - Boots UK

Location: Nottingham

Contract: 12 month secondment

Recruitment Partner: Frankie McCallister-Lyas

Overview:

Sitting within the Customer Marketing team, you'll be responsible for developing the personalised marketing plan, rewarding our Advantage Card customers with exciting offers. Reporting to the Marketing Manager, you'll work cross-functionally with internal and external stakeholders to deliver the best customer communications. It's a busy role that requires a customer-focused mind-set.

Key Responsibilities

1. Support and deliver the personalised offers plan for the Boots app - delivering targeted and relevant offers to our growing customer base.
2. Champion the Boots Advantage Card and app, ensuring the business is aligned on the role of personalised offers and its purpose.
3. Manage multi-channel (Email, App, Events) communications, detailing the strong offers delivered to customers.
4. Drive KPI performance including channel engagement and incremental sales.
5. Review and assess commercial/customer impact and define opportunities.

What you'll need to have:

1. Have a strong background in marketing, ideally with experience in CRM digital communications.
2. Be a creative individual with a customer-first mindset.
3. Be an excellent relationship builder with both internal and external stakeholders.
4. Have excellent attention to detail and accuracy along with being able to juggle multiple tasks, on track and to time.
5. Be happy to give something a go, and contribute to lots of different work.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.

Why Boots

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

#LI-Onsite