CRM Specialist, App - Boots UK

Location: Nottingham

Contract: 10 month secondment / contract

Recruitment Partner: Frankie McCallister-Lyas

Overview:

Sitting within the Customer Marketing team, you'll be responsible for developing the app engagement and customer strategy. Reporting to the CRM Manager, you'll work cross-functionally with internal and external stakeholders to deliver the best customer communications whilst driving app loyalty and retention. It's a busy role that requires a customer-focused mindset and great organization.

Key Responsibilities:

1. Responsible for creation, ownership, and delivery of the overall app customer strategy - delivering excellent customer experiences relevant to our growing customer base.
2. Champion the Boots Advantage Card and app, ensuring the business is aligned on the role of the app and its purpose.
3. Working cross-channel and collaborating with key stakeholders to create and respond to briefs based on business objectives and needs.
4. Drive KPI performance including channel engagement, incremental sales, and app retention/loyalty.
5. Review and analyze commercial and customer impact to define opportunities.

What you'll need to have:

1. Have a strong background in marketing, ideally with experience in CRM digital communications.
2. Be a creative individual with a customer-first, analytical mindset.
3. Be an excellent relationship builder with both internal and external stakeholders.
4. Have excellent attention to detail and ability to keep on track and to time.
5. Possess strong communication skills and have an analytical mindset.
6. Be happy to give something a go, and contribute to lots of different work.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

#LI-Onsite