CRM Planning & Operations Specialist

Job Description

Join us as our new CRM planning & operations specialist: Drive seamless processes and impactful member communications at the LEGO Group!

Elevate your career as a CRM planning & operations specialist, driving best practices and efficiency to empower teams in crafting exceptional member communications.

Please note: The position will be based in our London HUB and will follow a hybrid working model with 3 days in the office and up to 2 days working remotely. Relocation support is not offered.

Core Responsibilities

• Assist the Senior Manager in developing a highly efficient CRM operating model that boosts team productivity, accountability, and collaboration.
• Map and share the end-to-end campaign operations process with colleagues, ensuring they meet service level agreements.
• Lead annual planning, budgeting, and demand allocation for the LEGO CRM Hub to achieve goals and objectives.
• Drive operational excellence in executing, managing, and optimizing CRM campaigns across all LEGO branded channels.
• Support clear roles, responsibilities, and workflows for the CRM Hub team to maximize resource utilization and streamline campaign delivery.
• Assist in localizing CRM communications.
• Maintain the CRM Hub operational roadmap, prioritizing and updating requirements for product, digital, and data partners, and collaborate with Product and Technology teams to optimize tooling.
• Lead the CRM capability framework for the LEGO CRM Hub and drive innovation in CRM techniques.

Play your part in our team

In this exciting global role, you will manage the demand and allocation of CRM briefs and resources to ensure smooth operations, while contributing to the development of an effective and efficient CRM operating model.

Do you have what it takes?

• Experience in CRM operations, focusing on system management and process improvement.
• Proficient in CRM software, preferably Salesforce Marketing Cloud.
• Strong project management skills and effective cross-team collaboration.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Exceptional communication abilities.
• Experience in analysing and reporting on campaign effectiveness.
• Familiarity with reporting tools like Tableau and Power BI.
• Experience working in an Agile environment.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Equal Opportunity Commitment

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO team today.