CRM Performance & Optimisation Manager

Job Description

Are you interested in helping to grow our LEGO Membership base by bringing play into more people's everyday lives and joining a value-driven company in an exciting global role?

Core Responsibilities

• Develop and support reports and analytics to assess CRM campaign performance.
• Lead analysis and optimisation of CRM campaigns to boost engagement, retention, and value.
• Create a strategy for ongoing CRM improvement and learning.
• Manage campaign optimisation cataloguing, prioritisation, and backlog.
• Establish KPIs and reporting frameworks with the Performance & Planning Team.
• Collaborate with CRM teams to refine customer communications through data insights.
• Analyse data to identify trends and improve campaign performance.
• Drive the adoption of effective strategies in CRM and encourage a culture of innovation within the team.
• Partner with Analytics and Insights teams to explore audience profiles and campaign drivers.
• Work collaboratively with CRM communications, campaign, and journey teams to identify ways to improve targeting and performance of all communications.

Play your part in our team succeeding

In this exciting role, you will have the opportunity to elevate our CRM efforts, making them as efficient and effective as possible. Dive into performance analysis, optimize campaigns, and lead continuous improvements across all CRM initiatives. Your efforts will play a crucial role in boosting member and shopper loyalty while driving revenue growth. Be a part of a dynamic team where your contributions make a real impact!

Do you have what it takes?

• Solid experience in CRM, focusing on performance analysis and campaign improvement.
• Skilled in CRM platforms (especially Salesforce) and knowledgeable about marketing automation tools.
• Strong analytical skills with experience in data analysis and customer segmentation.
• Proven track record of using A/B testing, personalization, and analytics to boost CRM results.
• Great leadership and communication skills, capable of managing cross-team projects and teams.
• A strategic problem solver with a creative approach and keen attention to detail.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity, and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.