CRM Officer

• CRM and creative email marketing role based in West London
• Hands on Dynamics 365 CRM position

About Our Client

Our client is a University in London which prides itself on its student experience and graduate employability success.

They are a collaborative marketing and student recruitment team with on-site working full time.

Additional excellent Higher Education benefits available.

Job Description

• Create engaging email communications to be delivered to prospective students, applicants, and offer holders.
• Use of Microsoft Dynamics 365 (CRM) for campaign delivery, segmentation, and customer journey tracking.
• Evaluating ongoing campaigns, drawing data from Dynamics 365 and managing large data sets in Excel.
• Supporting the busy clearing period in August in order to maximize their student recruitment targets.
• Working collaboratively with the Manager and wider team.

The Successful Applicant

• Excellent knowledge and demonstrable usage of CRM systems e.g. Microsoft Dynamics 365, Salesforce, Hubspot, or relative CRM.
• Demonstrable experience with email marketing, user journeys, and segmentation.
• Excellent writing skills, with the ability to create engaging content to be sent out via email communications.
• Excellent data management skills, with the ability to manage large data sets on Excel and analyze the data to make informed decisions.
• Able to work full time on-site and be available for wider department needs e.g. Open days (with time back in lieu).

What's on Offer

• £34,000 - £37,000 per annum.
• Full-time contract.
• On-site role.
• Additional HE benefits.
• Role progression and development.