CRM Marketing Specialist

Are you ready to take the driver's seat in your career, steering towards a future where your expertise in CRM and marketing automation platforms plays a pivotal role in the strategic direction of a leading AI vehicle technology business? This is a unique opportunity to work in an entrepreneurial SME environment, where your contributions will directly influence the company's success. As a CRM Marketing Specialist, you'll be at the heart of enhancing CRM processes, maintaining data integrity, and driving key initiatives that foster customer engagement and retention.

What You Will Do:

1. Own the CRM and marketing automation platform, ensuring alignment with business objectives.
2. Implement data hygiene practices and ensure GDPR compliance, focusing on consent management and data retention.
3. Develop and execute lead nurturing campaigns and automated workflows to guide MQLs through the sales funnel.
4. Build and manage customer upsell and cross-sell campaigns within the CRM.
5. Optimize CRM processes to ensure smooth handoffs between marketing and sales, including automating MQL-to-SQL notifications.
6. Leverage analytics to measure the performance of campaigns, providing actionable insights to enhance CRM effectiveness.

What You Will Bring:

1. A minimum of 4 years of experience in CRM management, ideally within B2B SaaS companies.
2. Advanced proficiency with Salesforce CRM and Pardot or HubSpot, including automation, lead nurturing, and reporting tools.
3. A strong understanding of GDPR compliance and data privacy regulations.
4. An analytical mindset with experience in data-driven campaign optimisation.
5. A degree in marketing, business, IT, or a related field; experience in vehicle technology or fleet management is a bonus.

This role is not just about managing systems; it's about being a key player in a company that is leading the integration of AI-assisted safety technology into commercial vehicles. The chosen CRM Marketing Specialist will be part of a passionate, precise, and professional team, dedicated to reducing fleet accidents and costs by up to 80% for over 250 fleet customers.

Location:

The position is based in a dynamic, supportive, and innovative work environment where your contributions are valued and recognised.

Interested?

If you're looking to make a significant impact in a company at the scale-up stage, and bring expertise, initiative, and passion to a cutting-edge technology business, we would love to hear from you. Apply now to become the CRM Marketing Specialist who drives success in this exciting industry!