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CRM - Marketing Manager CRM Projects
Whitbread
Cambridgeshire and Peterborough
Hybrid
GBP 50,000 - 55,000
Full time
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Job summary
An established industry player is seeking a Marketing Manager for CRM Projects to enhance customer relationship management. This pivotal role involves overseeing the CRM roadmap, collaborating with various stakeholders, and managing the integration of technology solutions. The successful candidate will lead a team of developers and drive data-driven strategies to improve customer engagement. With a focus on innovation and collaboration, this role offers an exciting opportunity to make a significant impact in a dynamic environment. Join a team dedicated to delivering exceptional experiences to millions of guests every month.
Benefits
Qualifications
- Proven experience with CRM systems ideally ESPs and CDPs.
- Strong analytical and project management skills required.
Responsibilities
- Manage the CRM roadmap and drive the CRM data strategy.
- Collaborate with stakeholders to enhance customer experiences.
Skills
Tools
Job description
Role: Marketing Manager - CRM Projects Manager
Salary: £50,000 - £55,000 + up to 30% bonus + health cover + bens
Location: Hybrid role minimum 3 days per week in office based at Whitbread Court, Dunstable (LU5 5XE)
We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that. We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month.
This role is critical to the success of the ongoing improvements and enhancements being driven in CRM at Premier Inn.
In addition to managing the CRM roadmap working with their peers within the team, they will work with stakeholders across the business to drive the CRM data strategy, technical requirements, base growth initiatives, landing experiences and new channel onboarding.
They will also be the main point of contact for our technology providers and manage the workflow for our email build capability, having direct line management of two developers.
Knowledge Required:
Essential:
- CRM Systems including how integrations work, data flows, personalisation.
- Martech Technology
- GDPR, PECR
Skills Required:
Essential:
- Analytical skills
- Collaboration
- Project Management
- Problem Solving
- Leadership and Mentoring
- Data driven decision making
Experience Required:
Essential:
- Proven experience with CRM systems ideally ESPs and CDPs
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