CRM Marketing Manager

MCR National Homes Ltd; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job description

MCR Property Group is a leading real estate investment and development company with offices in Manchester, London, Birmingham, and Glasgow. The company specialises in acquiring, developing, and managing residential, commercial, and industrial properties across the UK. With a strong focus on innovation and strategic growth, MCR Property Group is expanding its marketing team and looking for a CRM Marketing Manager to enhance its marketing automation and customer engagement strategies.

This role is based in the Manchester office, working as part of a marketing team of ten people. The CRM Marketing Manager will be responsible for managing and optimising HubSpot to improve marketing campaigns, lead generation, and customer journey processes. This position requires a data-driven approach to marketing, ensuring that campaigns are targeted, effective, and contribute to the company’s growth objectives.

Key Responsibilities

1. Reporting and analytics
2. Campaign management
3. CRM optimisation
4. Email marketing

The successful candidate will develop and maintain reports and dashboards in HubSpot to track campaign performance and customer engagement. They will analyse CRM data to identify trends and areas for improvement, working closely with the sales team to refine lead management and scoring.

Managing HubSpot is a core aspect of the role, including setting up segmentation, automation, and workflow processes to ensure seamless marketing and sales alignment. The role also involves planning and executing marketing campaigns across multiple channels, including social media, paid media, and email, ensuring all communications align with the brand and are optimised for performance.

Minimum Requirements

A strong background in marketing campaign management within a B2C or B2B sales environment is essential. Experience using HubSpot for reporting, customer journey optimisation, and performance tracking is required, along with expertise in social media, email marketing, and digital campaign tools such as Google Analytics and LinkedIn Analytics. The ideal candidate will have a keen analytical mindset, attention to detail, and strong communication skills to collaborate effectively with internal teams.

This is an opportunity to join a growing company in the property sector, working in a fast-paced environment where marketing strategies play a key role in business success. The role is office-based in Manchester, offering the chance to work closely with a dynamic marketing team on a range of campaigns and initiatives.

We believe that passion and talent are just as important as years of experience. If you have a keen eye for marketing, a data-driven mindset, and the creativity to craft engaging campaigns, we want to hear from you. All we ask is that you have experience using HubSpot and a drive to make an impact. Whether you’ve been in the industry for years or are looking to take the next step in your career, if you have the skills and enthusiasm to succeed, we’re interested in having a conversation.