CRM Marketing Manager

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About Interpolitan Money

Interpolitan has been on a mission to provide premium alternative banking solutions to bridge gaps between countries, cities and people.

We offer tailored services and multi-currency solutions for seamless local and international transactions, helping businesses and individuals overcome traditional banking barriers.

In the past, financial journeys were fraught with red tape, slow systems and arbitrary transaction limits. Now, everything has changed. Thanks to our unique approach, Interpolitan clients can easily meet financial goals and make cross-border transactions worldwide.

We're a values-led organisation and place integrity at the heart of every decision. As we expand both domestically and internationally, these core principles empower us and help us drive growth and the development of company culture in an ethical way.

Our global business has team members in the UK, India and the UAE. We're looking for talented innovators who are passionate, positive and capable of thinking outside the box to solve challenges.

If you share our values and would like to be part of our journey, we encourage you to apply for one of our open roles.

About The Role

As we continue to grow, we're looking for a CRM Marketing Manager with HubSpot experience based with the UK team. You'll be at the epicentre of our operations helping to scale the business and develop our company-wide CRM strategy and development in conjunction with the stakeholders.

In this role, you will be responsible for managing and optimising our CRM to improve marketing, sales, and customer engagement efforts. Reporting to the Marketing Director, you will play a critical part in enhancing our CRM strategy, ensuring seamless integration and usage across the organisation.

You'll have the opportunity to shape CRM processes, manage data integrity, and deliver insights that drive business decisions. This role is perfect for someone looking to expand their expertise in CRM management and contribute to the ongoing success of a fast-growing fintech company.

What You'll Be Doing

1. CRM Strategy Implementation: Execute and refine the CRM strategy that supports sales and marketing processes, customer retention, and overall business objectives.
2. CRM Management: Manage and optimise the CRM platform to meet business requirements, including configuration, integration, and automation.
3. Data Management: Ensure data quality, integrity, and accuracy within the CRM, aligning with data retention and compliance policies.
4. User Training & Support: Provide training and support to CRM users to maximise the platform's effectiveness and adoption across the business.
5. Reporting & Analytics: Develop and maintain dashboards, reports, and analytics to track CRM performance and provide insights for decision-making.
6. Automation: Build and manage automated workflows to streamline marketing, sales, and onboarding processes. Develop and optimise workflow automation rules to improve performance.
7. Compliance: Ensure compliance with relevant data protection regulations (e.g., GDPR).
8. Collaborate Across Teams: Work with the marketing, sales, and product teams to align CRM efforts with business objectives and customer experience improvements.
9. Vendor Relations: Own and develop our relationship with HubSpot and other third-party vendors.
10. Utilise UX/UI principles: Manage design and optimise email templates and campaigns for maximum effectiveness.

Requirements

• 3-5 years of experience in CRM marketing, with hands-on experience using HubSpot (HubSpot certification preferred).
• Proficiency in CRM customisation, configuration, and automation.
• Proven experience managing CRM systems in a mid-sized or scaling business, preferably in financial services, fintech, or related industries.
• Strong understanding of sales and marketing processes and how to optimise CRM tools to support them.
• Experience with data management, ensuring accuracy, compliance, and quality of CRM data.
• Ability to create reports and dashboards using HubSpot, and familiarity with other data visualisation tools (e.g., Power BI) is a plus.
• Experience in creating and managing automated workflows to improve efficiency in marketing and sales campaigns.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent communication and collaboration skills, working effectively across teams and departments.

Nice to have

• Experience working for a global regulated financial services organisation.
• Experience working within fintech, banking, wealth, investment, financial or professional services.
• Experience working in scaling businesses supporting growth through CRM improvements.
• Familiarity with UX/UI principles for optimising email campaigns and customer journeys.

Benefits

• Attractive base salary.
• Opportunity to learn and develop new skills.
• Quarterly team celebrations.
• Attractive Employee Private Health.
• Compulsory Birthday off.
• ESOP Participation.
• 2 days annually to volunteer for an initiative or charity.
• Annual company Unplugged Week.

Why You'll Love Working Here:

• Growth Opportunities: Tailored professional development and mentorship opportunities.
• Inspiring Workplace: Work closely with highly experienced leaders who've pioneered change in our industry.
• Cutting-Edge Tools: Access to the latest technology and resources to ensure you succeed.
• Compelling Compensation: Competitive salary and an attractive benefits package.

Ready to take the next step in your career journey? Submit your application today and help shape the future of finance.

Interpolitan is an equal opportunity employer. We are committed to building a diverse and inclusive work environment where we learn from each other. We welcome people from diverse backgrounds, experiences, abilities and perspectives, and believe our differences add value to our organisation.