CRM Marketing Manager

CRM Marketing Manager

Onsite - 4 Days a Week - London

Main Responsibilities:

1. Develop and execute CRM, online retention, and customer communications strategies.
2. Manage and analyse the customer database to improve marketing performance and engagement.
3. Design marketing strategies to retain, reward, and reactivate customers, increasing retention rates.
4. Adapt strategic plans in response to new opportunities and challenges.
5. Enhance CRM infrastructure and integrate new data sources for better customer insights.
6. Incorporate new marketing channels (e.g., SMS, app push, in-store) into the CRM mix.
7. Run targeted cross-channel campaigns across email, social, and display.
8. Implement a customer loyalty/reward program.
9. Increase awareness of in-store and drive offline sales.
10. Stay updated with market trends and industry best practices.
11. Manage the CRM Executive, Digital Marketing Assistant, and CRM agency relationships.
12. Report on marketing initiatives and customer KPIs.

Database Management:

1. Grow the database through lead generation and reduce churn.
2. Refine customer segmentation models and support data hygiene.
3. Ensure online data protection and privacy.

Email Channel:

1. Differentiate marketing approaches for Brands.
2. Plan and schedule email activities in line with revenue targets.
3. Create and optimize email communications, ensuring brand consistency.
4. Monitor and improve email deliverability.
5. Collaborate with internal teams for consistent cross-channel messaging.
6. Report on email marketing performance.

Skills and Experience:

1. Proven experience in CRM systems, email marketing, and managing teams.
2. Strong understanding of data protection and privacy legislation.
3. Excellent copywriting, budgeting, and forecasting skills.
4. Proficient in web analytics (Google Analytics) and Microsoft Office.
5. Strong communication and teamwork skills.